Traya
The company behind Traya, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Purpose · 26 Aug 2026
A digital awareness campaign with Rajkummar Rao demonstrating an at-home hair-pull test to help people distinguish normal shedding from active hair loss, marking Hair Loss Awareness Month.
Talent: Rajkummar Rao.
Ad film · 3 Apr 2025
A brand film narrated by Javed Akhtar shifting the brand's message from 'hope' to clinically backed 'trust', citing a claimed clinical result of 3x the effectiveness of 5% Minoxidil alone; ran on YouTube, Facebook and Instagram plus email/WhatsApp marketing.
Talent: Javed Akhtar.
Ad film · 2 May 2023
Debut TVC starring Rajkummar Rao, set at a marriage introduction where the groom's receding hairline nearly derails the match; Rao reassures the bride that Traya (a claimed 93% success rate) will handle the hair fall. Released in Hindi across digital and OTT.
Talent: Rajkummar Rao.
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