Skip to content
Subscribe

Kaya

Personal & home careIndia

Kaya has 3 campaigns on record and no confirmed sponsorships yet.

3Campaigns
18 Jun 2025Latest deal

3 of 3 rows confirmed on their sourceHow we check

See how Kaya compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose

We use your email only for what you ask for here. Unsubscribe or ask us to delete it any time. How we handle data.

Campaigns

With the agency and talent where the trade press named them.

Science That Sets You Free

Digital/social · 18 Jun 2025

A four-part digital film series for Kaya's product range under the new positioning 'Kaya – Science That Sets You Free', announced by Marico. Each film drops an everyday moment, a workout or a beach day, into an 'ingredient storm' of confusing skincare actives and offers Kaya as the expert that takes the chemistry off the consumer's plate. Ran on Meta and Google.

Source: MediaBrief
#FlauntYourBeauty

Purpose · 28 Jul 2023

Kaya's 20th-anniversary campaign asked people to stop hiding botox, fillers, body contouring or hair regrowth treatments and flaunt them instead, positioning aesthetic treatment as a personal choice rather than a guilty secret. It followed the earlier 'Beautiful is You' repositioning aimed at millennial and Gen Z customers.

Source: Financial Express
#Skindependence75

Digital/social · 13 Aug 2022

For the 75th Independence Day, Kaya put 75 of its in-house dermatologists on camera to bust popular beauty myths, a digital campaign under its 'Beautiful is You' identity.

Source: MediaBrief

Marketing leadership

As reported in the trade press, with the date and the article.

28 Jul 2023
VP and Head of Marketing, Kaya: Samyukta Iyer · Financial Express

Against personal & home care peers

Confirmed deals only. The full personal & home care leaderboard.

BrandProperties2026 dealsCampaignsMain passion pointLatest
Kaya003–18 Jun 2025
Hindustan Unilever7413TV and streaming7 Aug 2026
Procter & Gamble India1311Film15 Jun 2026
Mankind Pharma (Manforce, Prega News)729Kabaddi, hockey, tennis and more20 Jul 2026
Haleon India (Sensodyne, ENO, Crocin)3310Kabaddi, hockey, tennis and more14 Aug 2026

Where peers sponsor and Kaya doesn't

PropertyPeers on it
Zomaland by ZomatoHindustan Unilever, Haleon India (Sensodyne, ENO, Crocin)
Bigg Boss 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Bigg Boss Hindi season 19Hindustan Unilever, Mankind Pharma (Manforce, Prega News)
Pushpa 2: The RuleHindustan Unilever
U MumbaMankind Pharma (Manforce, Prega News)
Punjab KingsMankind Pharma (Manforce, Prega News)
Jaipur Pink PanthersMankind Pharma (Manforce, Prega News)
Patna PiratesMankind Pharma (Manforce, Prega News)