Tata AIG

Sponsorship activation · 30 Mar 2026

Built on Tata AIG's premier partnership with the 2026 IPL. The film sits inside a neighbourhood cricket match where a father is hurt going for a catch, then follows the cashless health claim from hospital to discharge under the line 'TATA AIG Hai Toh Bharosa Hai'. It ran through the season in several languages.

Agency: McCann Worldgroup.

Ad film · 24 Jan 2026

Anniversary film by TBWA following a father and son through driving lessons, a family business, a health emergency and the son becoming a father himself, with the insurer as the constant in every chapter. Line: 'With you like family, with you always.'

Agency: TBWA\India.

Launch · 26 Apr 2025

Integrated launch for the MediCare Select health plan built around a film set in a maternity ward, showing cover that follows a family from birth to old age, with OPD, maternity and mental-wellness benefits. Deployed across print, digital, OTT and social.

Ad film · 13 Feb 2025

First work under TBWA\India's new creative mandate for the health insurance portfolio: a film in which a person is forced to put a value on their closest relationships, making the case for the insurer as the support to lean on in a crisis.

Agency: TBWA\India.

Ad film · 5 Jan 2024

Claims-assurance campaign in which Ranbir Kapoor keeps doing take after take of action scenes for director Rohit Shetty, then nurses his injuries and notes that, just as action is expected of a Shetty film, a paid claim without surprise deductions should be expected of Tata AIG. Created by Wondrlab.

Agency: Wondrlab. Talent: Ranbir Kapoor, Rohit Shetty.

Ad film · 22 Nov 2021

The campaign that introduced Ranbir Kapoor as endorser, with him playing unexpected characters including a glamorous woman and a freezing cadet to show a trusted name that also works hard on features such as self-service and quick claim settlement. Conceptualised by What's Your Problem, a Wondrlab company.

Agency: What's Your Problem. Talent: Ranbir Kapoor.