Swiggy

Digital/social · 31 Jul 2026

Swiggy's private snacks label Noice built a wordplay campaign on the similarity between 'Noice' and 'noise', releasing two digital films (including one about a technician investigating a mysterious noise behind an apartment wall) to promote its snacks, spreads, beverages and pantry range on Instamart.

Purpose · 23 Jun 2026

Confectionery brand Alpenliebe partnered with Swiggy on the 'Sweetest City Challenge', a cause campaign across more than 20 cities urging customers to greet and thank delivery partners, built on survey findings that a quarter of deliveries end without any acknowledgement.

Sports · 11 May 2026

Swiggy partnered with Snapchat to launch 'Swiggy Sixes', a real-time IPL activation using Snap's live cricket data API to trigger Snapchat ads and a 66% food discount for six minutes every time a six was hit during matches.

Festive · 10 Mar 2026

For Holi, Instamart staged a street stall that served pani puri using its high-powered water guns instead of traditional serving methods, an on-ground stunt built to go viral and highlight the water guns available on the app.

Integrated campaign · 17 Feb 2026

The 2026 edition of the Great Indian Restaurant Festival, running two months from 15 February across 40,000 restaurants in more than 60 cities. Bhuvan Bam fronted it and brought the BB Ki Vines characters Babloo, Babli and Sameer into the films, each playing a different kind of bill-conscious diner.

Talent: Bhuvan Bam.

Ad film · 17 Feb 2025

Rishabh Pant tells a hungry friend that food will arrive in ten minutes, and the friend imagines chefs sprinting through streets tossing noodles and baking naan in a moving tandoor. The doorbell ends the fantasy. Written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi.

Agency: Moonshot. Talent: Rishabh Pant.

Launch · 2 Mar 2023

Two films marking the folding of Dineout into the Swiggy app. Farhan Akhtar and Shibani Dandekar Akhtar bicker over whether to eat out or order in, and in the second film Farhan claims the restaurant discount came from his own fame until a waiter gives away the Dineout booking.

Agency: Enormous. Talent: Farhan Akhtar, Shibani Dandekar Akhtar.