The Sleep Company
The company behind Sleep, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 21 Mar 2026
A digital film fronted by new brand ambassador MS Dhoni, built on speculation around Dhoni and the number 8 to highlight the gap between time spent in bed and actual restful sleep, positioning eight hours of uninterrupted sleep as a performance benchmark.
Talent: MS Dhoni.
Sponsorship activation · 25 Mar 2025
As official comfort partner of Mumbai Indians for IPL 2025, The Sleep Company built a campaign on the role of sleep and recovery in athletic performance, alongside an MI-branded merchandise line of mattresses, sofas and chairs.
Digital/social · 24 Jun 2024
A digital campaign fronted by actor Jim Sarbh introducing The Sleep Company's NASA-inspired zero-gravity smart recliner bed, conceptualised by Steve Priya to build awareness of the product's technology.
Agency: Steve Priya. Talent: Jim Sarbh.
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