Rapido
The company behind Rapido, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Sports · 9 Apr 2026
Rapido ran a 'First Ride Free' promotional campaign timed to IPL 2026, using the tournament's reach to drive new-user trial of the app.
Purpose · 7 Mar 2026
Rapido launched 'Shakti' in Thiruvananthapuram, a programme putting women riders on the road as captains, aimed at both livelihood creation and safer, women-friendly rides.
Launch · 4 Mar 2026
Rapido entered food delivery with a new app, Ownly, launched in Bengaluru with a 'Food Promise' campaign built around a zero-commission model for restaurant partners.
Rebrand · 16 Feb 2026
Rapido unveiled a new brand identity and logo as it repositioned from a bike-taxi app to a multi-modal mobility platform spanning bikes, autos, cabs, parcels and food delivery.
Ad film · 28 Nov 2025
A parcel-delivery ad campaign fronted by creator Khullar G, using everyday storytelling to dramatise the urgency of getting a package sent right now.
Talent: Khullar G.
Integrated campaign · 1 Dec 2023
A guarantee campaign for Rapido Auto: an auto confirmed within five minutes of searching, or fifty Rapido coins as compensation. Three linked films with female leads and a common jingle put the promise against the everyday struggle of finding and haggling with an auto. Released in Kannada, English, Hindi, Tamil and Marathi.
Integrated campaign · 24 Mar 2022
Rapido's IPL 2022 campaign, a roughly 20 million dollar twelve-week push built on #SmarthotohRapido. Ranveer Singh and Allu Arjun played Babban and Guru, two smart operators steering fed-up bus and auto commuters to bike taxis, in separate Hindi and non-Hindi films directed by Sizil Srivastava and Trivikram Srinivas and produced by Dream Vault Media. It ran in phases across TV, radio, OTT and outdoor.
Talent: Ranveer Singh, Allu Arjun.
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