Piramal Finance
Piramal Finance has 2 campaigns on record and no confirmed sponsorships yet.
0 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Other · 15 Jan 2025
A brand campaign titled 'Parakh' (Hindi for judgement or discernment), which Piramal Finance's own press release describes as celebrating trust, intent, and inspiring customer journeys in Bharat's lending story.
Rebrand · 11 Jan 2023
A brand campaign built on the line 'Hum Kagaz Se Zyada, Neeyat Dekhte Hain' (roughly, 'we look at intent more than paperwork'), positioning Piramal Finance's lending decisions around trust and intent rather than pure documentation.
Marketing leadership
As reported in the trade press, with the date and the article.
Against banking & finance peers
Confirmed deals only. The full banking & finance leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Piramal Finance | 0 | 0 | 2 | – | 15 Jan 2025 |
| IDFC FIRST Bank | 9 | 5 | 3 | Running and fitness | 2026 |
| SBI | 8 | 8 | 13 | Business, tech and industry | 17 Jun 2026 |
| Kotak Mahindra Bank | 7 | 1 | 12 | Kabaddi, hockey, tennis and more | 7 Jul 2026 |
| HSBC India | 9 | 2 | 2 | Music | 2026 |
Where peers sponsor and Piramal Finance doesn't
| Property | Peers on it |
|---|---|
| Global Fintech Fest | SBI, HSBC India |
| Antaragni | IDFC FIRST Bank, SBI |
| International Film Festival of India (IFFI), Goa | SBI |
| Jaipur Pink Panthers | IDFC FIRST Bank |
| Punjab Kings | Kotak Mahindra Bank |
| Bengaluru Bulls | Kotak Mahindra Bank |
| Dubai Rugby Sevens | HSBC India |
| Kaun Banega Crorepati season 17 | SBI |
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