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RebrandIndia11 Jan 2023

Hum Kagaz Se Zyada, Neeyat Dekhte Hain

A brand campaign built on the line 'Hum Kagaz Se Zyada, Neeyat Dekhte Hain' (roughly, 'we look at intent more than paperwork'), positioning Piramal Finance's lending decisions around trust and intent rather than pure documentation.

BrandPiramal Finance
AgencyNot named
TalentNot named
ChannelsNot named
SourcePiramal Finance

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CampaignTypeAgencyDate
Parakh15 Jan 2025––15 Jan 2025