Stovekraft (Pigeon)
The company behind Pigeon, with 5 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 14 Aug 2026
Onam campaign across Kerala with Pearle Maaney as 'Combo Rani', riffing on classic Onam food pairings such as puttu and kadala curry or chai and parippu vada to sell curated cookware-and-appliance combos at Pigeon outlets and stores.
Talent: Pearle Maaney.
Ad film · 17 Jan 2026
A TVC that turns convenience into a character: Insta-Mami, an apron-caped superhero who no longer needs muscle to press idiyappam because the battery-powered, trigger-press maker does it, aimed at South Indian working households.
Digital/social · 14 Jan 2026
A co-branded digital awareness campaign with Godrej Yummiez taking on the beliefs that frozen food is the opposite of fresh and that air fryers are only for snacks, pitching the two as partners for quick, lower-oil home cooking.
Festive · 13 Oct 2025
Digital-first festive campaign by Xebec Communications built on the idea that every Indian celebrates in a personal style, from grand traditional families to millennials living away from home, told through digital films, influencer and food-blogger collaborations, print and select OOH.
Agency: Xebec Communications.
Integrated campaign · 30 Oct 2024 · Reported value 1.28 lakh
A TV-led brand campaign under the tagline 'India Ka Happy Choice' that sells happiness rather than any single product, built on the claim that Pigeon now sells more than one product every second through 1.28 lakh retailers, 215 exclusive outlets and online.
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