Nykaa
The company behind Nykaa, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Experiential · 19 Apr 2026
For its 14th birthday, Nykaa built a giant interactive cake installation at Bandstand in Mumbai where visitors could pull out slices packed as gift boxes of beauty products, timed to coincide with its Birthday Sale.
Influencer · 16 Oct 2025
Nykaa partnered with Snapchat to launch the Nykaa Snap Star Beauty Incubator (#NykaaSnapStarSquad), a program mentoring emerging Gen Z beauty creators who make makeup, skincare and fragrance content and appear at Nykaaland events.
Other · 25 Sep 2025
Nykaa signed Deepika Padukone as its new brand ambassador to represent the company across its major brand initiatives, including the Pink Friday Sale, the Nykaaland event, the Nykaa Best in Beauty Awards and its festive campaigns.
Talent: Deepika Padukone.
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