NEOM
NEOM sponsors 3 properties, mostly film, then football, and has 3 campaigns on record.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Neom, 2025–present. Listed for the 2025–26 season.
Partner · Event · 2024
Red Sea Souk Sponsor on the festival's 2024 sponsor wall.
Partner · Event · 2023
Festival Supporter.
Presenting · Event · 2023
Principal Sponsor on the festival's 2023 sponsor wall.
Partner · Event · 2022
Red Sea Souk Sponsor on the festival's 2022 sponsor wall.
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 2 Jul 2025
NEOM McLaren Electric Racing and Oxagon revealed a one-off Formula E livery for the London season finale, styled as a football away kit in Oxagon colours over McLaren's papaya, carried onto the race suits and helmets of Sam Bird and Taylor Barnard. It was unveiled at McLaren's Never Stop Racing fan event in Trafalgar Square.
Talent: Sam Bird, Taylor Barnard.
Experiential · 4 Nov 2024
The third edition of NEOM's own multi-sport festival on the Gulf of Aqaba, opening with the Supertri NEOM triathlon finale and a thousand visiting athletes and officials, wrapped in school visits, clinics and a Stars of Tomorrow programme pairing young Saudi athletes with Olympic champions.
Talent: Cassandre Beaugrand, Alex Yee.
Influencer · 1 Jun 2023
NEOM seeded branded content about THE LINE on TikTok and let creators retell it in their own styles and languages. More than 400 creators across over ten markets made in excess of 4,000 organic videos, and the platform's THE LINE content passed 500 million views.
Against home & building peers
Confirmed deals only. The full home & building leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| NEOM | 3 | 0 | 3 | Film | 2 Jul 2025 |
| Godrej & Boyce (Appliances, Interio, Locks) | 5 | 4 | 14 | TV and streaming | 17 Aug 2026 |
| Pidilite (Fevicol) | 7 | 3 | 11 | Kabaddi, hockey, tennis and more | 25 Aug 2026 |
| Asian Paints | 5 | 7 | 13 | TV and streaming | 1 Sep 2026 |
| UltraTech Cement | 8 | 1 | 2 | Kabaddi, hockey, tennis and more | 2026 |
Where peers sponsor and NEOM doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), Asian Paints, UltraTech Cement |
| Kaun Banega Crorepati season 18 | Godrej & Boyce (Appliances, Interio, Locks), Pidilite (Fevicol), UltraTech Cement |
| Pushpa 2: The Rule | Pidilite (Fevicol), UltraTech Cement |
| Pro Kabaddi League | Pidilite (Fevicol), UltraTech Cement |
| Jawan | Godrej & Boyce (Appliances, Interio, Locks), Asian Paints |
| Jaipur Pink Panthers | Pidilite (Fevicol) |
| U Mumba | Pidilite (Fevicol) |
| Tamil Thalaivas | Asian Paints |
Questions people ask
What does NEOM sponsor?
NEOM has 3 confirmed sponsorship properties on record, mostly in film, then football, including Neom, Red Sea International Film Festival, MAMI Mumbai Film Festival. The latest is dated 2 Jul 2025.
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