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NEOM's other deals
Sponsorship activation · 2 Jul 2025
NEOM McLaren Electric Racing and Oxagon revealed a one-off Formula E livery for the London season finale, styled as a football away kit in Oxagon colours over McLaren's papaya, carried onto the race suits and helmets of Sam Bird and Taylor Barnard. It was unveiled at McLaren's Never Stop Racing fan event in Trafalgar Square.
Talent: Sam Bird, Taylor Barnard.
Experiential · 4 Nov 2024
The third edition of NEOM's own multi-sport festival on the Gulf of Aqaba, opening with the Supertri NEOM triathlon finale and a thousand visiting athletes and officials, wrapped in school visits, clinics and a Stars of Tomorrow programme pairing young Saudi athletes with Olympic champions.
Talent: Cassandre Beaugrand, Alex Yee.
Partner · Event · 2024
Red Sea Souk Sponsor on the festival's 2024 sponsor wall.
Influencer · 1 Jun 2023
NEOM seeded branded content about THE LINE on TikTok and let creators retell it in their own styles and languages. More than 400 creators across over ten markets made in excess of 4,000 organic videos, and the platform's THE LINE content passed 500 million views.
Partner · Event · 2023
Festival Supporter.
Presenting · Event · 2023
Principal Sponsor on the festival's 2023 sponsor wall.
Partner · Event · 2022
Red Sea Souk Sponsor on the festival's 2022 sponsor wall.
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