THE LINE on TikTok
NEOM seeded branded content about THE LINE on TikTok and let creators retell it in their own styles and languages. More than 400 creators across over ten markets made in excess of 4,000 organic videos, and the platform's THE LINE content passed 500 million views.
| Brand | NEOM |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | social, digital |
| Source | Communicate Online |
More from NEOM
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Oxagon away-kit livery, London E-PrixSponsorship activation · 2 Jul 2025 | Sponsorship activation | – | 2 Jul 2025 |
| NEOM Beach Games 2024Experiential · 4 Nov 2024 | Experiential | – | 4 Nov 2024 |