Muthoot FinCorp × Royal Challengers Bengaluru, 2020
- Brand
- Muthoot FinCorp · Banking & finance
- Property
- Royal Challengers Bengaluru · TATA IPL
- Tier
- Shirt sponsor
- Date
- 2020
- Source
- Wikipedia
Front-of-shirt sponsor of Royal Challengers Bengaluru, 2020–2023.
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Muthoot FinCorp's other deals
Integrated campaign · 15 May 2025
Three comic films with Shah Rukh Khan turning the usual gold-loan ordeal, queues, paperwork and flattering the loan officer, into the joke, with a missed call as the punchline. Moonshot created it and it ran in six languages across TV, digital, print, outdoor and on-ground.
Agency: Moonshot. Talent: Shah Rukh Khan.
Launch · 7 Jun 2024
A TVC in which Shah Rukh Khan keeps making a 'call me' gesture through scenes of people starting a business, studying abroad and buying a car, before revealing the new missed-call booking service for gold loans. Havas Worldwide India created it and a music video followed.
Agency: Havas Worldwide India. Talent: Shah Rukh Khan.
Product placement · Film · 7 Sep 2023
Its gold loan product on a Metro carriage ad panel in the same sequence. afaqs counted nine brands in the film and judged almost all of them purely visual, carrying no message and no call to action.
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