Mankind Pharma (Manforce, Prega News)
Mankind Pharma (Manforce, Prega News) sponsors 7 properties, mostly kabaddi, hockey, tennis and more, then tv and streaming, and has 9 campaigns on record. 2 confirmed in 2026.
17 of 17 rows confirmed on their sourceHow we check
See how Mankind Pharma (Manforce, Prega News) compares with Hindustan Unilever and Procter & Gamble IndiaA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate sponsor · TV show · 24 Aug 2025
Associate partner. JioStar signed nine sponsors across television and digital for the season, which premiered on 24 August 2025 across JioHotstar and Colors.
Associate sponsor · TV show · 24 Aug 2025
Sponsor of season 19 across JioHotstar and Colors.
Back-of-shirt sponsor · Team · 2025
Back-of-shirt sponsor of Patna Pirates, 2025.
Back-of-shirt sponsor · Team · 2018
Back-of-shirt sponsor of Sunrisers Hyderabad, 2018–2019.
Back-of-shirt sponsor · Team · 2017
Back-of-shirt sponsor of U Mumba, 2017.
Shirt sponsor · Team · 2016
Front-of-shirt sponsor of Patna Pirates, 2016.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Punjab Kings, 2015–2016.
Back-of-shirt sponsor · Team · 2015
Back-of-shirt sponsor of Jaipur Pink Panthers, 2015.
Ambassadors
Talent named in Mankind Pharma (Manforce, Prega News)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rajkummar Rao | Current | 25 Jun 2025 | 25 Jun 2025 |
| Anushka Sharma | Past | 10 Aug 2023 | 10 Aug 2023 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 20 Jul 2026
Mankind Pharma's logo appears on the jerseys of three Minerva Academy youth football teams competing in domestic and international tournaments, part of the company's push into sports sponsorship beyond cricket.
Ad film · 11 May 2026
Mankind named veteran actor Rakesh Bedi brand ambassador for antacid Gas-O-Fast, built around a new positioning line about eating without worrying over digestion, playing on Bedi's comic persona.
Talent: Rakesh Bedi.
Ad film · 25 Jun 2025
Mankind signed actor Rajkummar Rao as brand ambassador for Nimulid Strong pain relief gel and spray, positioning it as a 'Neck Pain Specialist' built around its 2X diclofenac formulation.
Talent: Rajkummar Rao.
Digital/social · 7 May 2025
Prega News partnered with Swiggy to curate a 'Prega News Cravings Menu' of dishes for pregnancy food cravings, available exclusively on the Swiggy app around Mother's Day, with ITC Sunfeast Baked Creations and Choko La supplying items.
Digital/social · 2 Apr 2025
An April Fools' stunt that announced a fake AI-powered condom with micro and nano sensors and a scannable 'Sexual Quality Index', carried on a front-page newspaper ad and across social before the brand admitted the prank. The brand claimed 30 million views on Instagram.
Show 4 more
Digital/social · 13 May 2024
A year-long digital push to make people say 'Manforce' instead of 'condom', so the brand name owns the category search. It opened with a film starring creator Dolly Singh and ran on through influencers, user content and product placement.
Agency: Grapes. Talent: Dolly Singh.
Digital/social · 10 Aug 2023
Prega News used an AI-generated digital avatar of brand ambassador Anushka Sharma to send personalised WhatsApp advertisements to individual pharmacies and retail partners across India.
Talent: Anushka Sharma.
Ad film · 25 May 2023
AcneStar made actor Raashii Khanna the face of its gel and face wash, with a television film planned as an extension of the Search Nahi Research Ki Suno line about picking acne products backed by science rather than by home remedies.
Talent: Raashii Khanna.
Regional · 27 Jul 2022
A four-language ad campaign for AcneStar face wash in Hindi, Bangla, Kannada and Marathi, about the damage done by chasing one home remedy after another for acne. Regional influencers carried it on Facebook, Instagram and YouTube.
Agencies
Credited on Mankind Pharma (Manforce, Prega News)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Grapes | 1 campaign | 13 May 2024 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against personal & home care peers
Confirmed deals only. The full personal & home care leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Mankind Pharma (Manforce, Prega News) | 7 | 2 | 9 | Kabaddi, hockey, tennis and more | 20 Jul 2026 |
| Hindustan Unilever | 7 | 4 | 13 | TV and streaming | 7 Aug 2026 |
| Procter & Gamble India | 1 | 3 | 11 | Film | 15 Jun 2026 |
| Haleon India (Sensodyne, ENO, Crocin) | 3 | 3 | 10 | Kabaddi, hockey, tennis and more | 14 Aug 2026 |
| L'Oréal India | 5 | 2 | 8 | TV and streaming | 15 Jun 2026 |
Where peers sponsor and Mankind Pharma (Manforce, Prega News) doesn't
| Property | Peers on it |
|---|---|
| Lollapalooza India | Hindustan Unilever, L'Oréal India |
| Zomaland by Zomato | Hindustan Unilever, Haleon India (Sensodyne, ENO, Crocin) |
| Pushpa 2: The Rule | Hindustan Unilever |
| Red Sea International Film Festival | L'Oréal India |
| Tamil Thalaivas | Haleon India (Sensodyne, ENO, Crocin) |
| UP Yoddhas | Haleon India (Sensodyne, ENO, Crocin) |
| Zee Rishtey Awards | L'Oréal India |
| Battlegrounds Mobile India Masters Series | L'Oréal India |
Questions people ask
What does Mankind Pharma (Manforce, Prega News) sponsor?
Mankind Pharma (Manforce, Prega News) has 7 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then tv and streaming, including Bigg Boss 19, Bigg Boss Hindi season 19, Patna Pirates. The latest is dated 20 Jul 2026.
Who are Mankind Pharma (Manforce, Prega News)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Rajkummar Rao. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Mankind Pharma (Manforce, Prega News)'s campaigns?
Credited on Mankind Pharma (Manforce, Prega News) campaigns: Grapes (1 campaign, latest 13 May 2024).
Does Mankind Pharma (Manforce, Prega News) sponsor cricket?
Yes. Mankind Pharma (Manforce, Prega News) has 2 confirmed cricket deals on record.
Know when Mankind Pharma (Manforce, Prega News) signs something new
One email when Mankind Pharma (Manforce, Prega News) or a personal & home care rival signs a sponsorship, an ambassador or a campaign.
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