#FlauntYourBeauty
Kaya's 20th-anniversary campaign asked people to stop hiding botox, fillers, body contouring or hair regrowth treatments and flaunt them instead, positioning aesthetic treatment as a personal choice rather than a guilty secret. It followed the earlier 'Beautiful is You' repositioning aimed at millennial and Gen Z customers.
| Brand | Kaya |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | Not named |
| Source | Financial Express |
More from Kaya
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Science That Sets You FreeDigital/social · 18 Jun 2025 | Digital/social | – | 18 Jun 2025 |
| #Skindependence75Digital/social · 13 Aug 2022 | Digital/social | – | 13 Aug 2022 |