Kaya
The company behind Kaya, with 3 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Digital/social · 18 Jun 2025
A four-part digital film series for Kaya's product range under the new positioning 'Kaya – Science That Sets You Free', announced by Marico. Each film drops an everyday moment, a workout or a beach day, into an 'ingredient storm' of confusing skincare actives and offers Kaya as the expert that takes the chemistry off the consumer's plate. Ran on Meta and Google.
Purpose · 28 Jul 2023
Kaya's 20th-anniversary campaign asked people to stop hiding botox, fillers, body contouring or hair regrowth treatments and flaunt them instead, positioning aesthetic treatment as a personal choice rather than a guilty secret. It followed the earlier 'Beautiful is You' repositioning aimed at millennial and Gen Z customers.
Digital/social · 13 Aug 2022
For the 75th Independence Day, Kaya put 75 of its in-house dermatologists on camera to bust popular beauty myths, a digital campaign under its 'Beautiful is You' identity.
Work at Kaya?
Claim this page to list your properties and partners, and correct anything wrong.