Ab Dard Se Din Bhar Aaram (Iodex UltraGel+ launch)
Launch campaign for Iodex UltraGel+ built around cricketer Rishabh Pant's comeback from injury, with a brand film that follows his training and casts the gel as his all-day pain-relief partner. Pant was signed as the brand's ambassador for the launch.
| Brand | Haleon India (Sensodyne, ENO, Crocin) |
|---|---|
| Agency | Not named |
| Talent | Rishabh Pant |
| Channels | TV, digital |
| Source | BestMediaInfo |
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