Haleon India (Sensodyne, ENO, Crocin) × UP Yoddhas, 2021
- Brand
- Haleon India (Sensodyne, ENO, Crocin) · Personal & home care
- Property
- UP Yoddhas · Pro Kabaddi League
- Tier
- Back-of-shirt sponsor
- Date
- 2021
- Source
- Wikipedia
Back-of-shirt sponsor of UP Yoddhas, 2021.
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Haleon India (Sensodyne, ENO, Crocin)'s other deals
Integrated campaign · 14 Aug 2026
Three Hindi, Telugu and Marathi family-banter films from Ogilvy in which younger relatives hand ENO to sceptical elders for gas, bloating and heaviness, widening the brand from acidity alone. Described as ENO's first shift in communication platform in nearly a decade; run 360 with the TV films, digital, influencers and outdoor.
Agency: Ogilvy India.
Ad film · 4 Apr 2026
A film for Centrum Recharge, the ten-rupee effervescent energy sachet, in which a tired young man drinks one and joins a street game. It ran on national and regional television and digital, backed by sampling, in-store promotion and quick-commerce visibility.
Purpose · 28 Mar 2026
Nationwide oral-health drive with the health ministry and the Indian Dental Association around a QR-code Dental Age Test, launched with minister Anupriya Patel and taken onto Vande Bharat trains to screen close to a million passengers. Amplified through print, digital, influencers and on-ground activations with quick-commerce and fitness partners.
Integrated campaign · 14 May 2025
Eighteen films in nine languages built on real consumers' stories of living with tooth sensitivity, using science visualisations to show how enamel erosion exposes dentine and to push viewers to act before the condition worsens.
Ad film · 11 Apr 2025
Vicky Kaushal's debut as ENO ambassador casts him as a stage magician whose body-separation act stalls with acidity until ENO makes it vanish in six seconds. Ogilvy's film ran on television, digital, print, outdoor and social.
Agency: Ogilvy India. Talent: Vicky Kaushal.
Launch · 19 Dec 2023
Launch campaign for Iodex UltraGel+ built around cricketer Rishabh Pant's comeback from injury, with a brand film that follows his training and casts the gel as his all-day pain-relief partner. Pant was signed as the brand's ambassador for the launch.
Talent: Rishabh Pant.
Digital/social · 26 Sep 2023
Four short films on the small pleasures a healthy mouth allows, from chilled water to a grandfather sharing ice cream, plus three fitness, travel and food influencers talking about their dentists, timed to World Dentist's Day on 3 October.
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