Godrej & Boyce (Appliances, Interio, Locks) × Literature Live! The Mumbai LitFest, 2024
- Brand
- Godrej & Boyce (Appliances, Interio, Locks) · Home & building
- Property
- Literature Live! The Mumbai LitFest · Literature Live!
- Tier
- Presenting
- Date
- 2024
- Source
- Literature Live! The Mumbai LitFest
Presented by (Godrej Industries Limited).
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Godrej & Boyce (Appliances, Interio, Locks)'s other deals
Experiential · 17 Aug 2026
An Onam activation in Kochi built on the brand's 'Handloom Dilemma' survey: Kasavu-clad mannequins with QR standees at Edappally Metro, Lulu Mall and cafes, a canter van touring the city, an outdoor installation of a Kasavu saree flowing out of a Godrej washing machine, and influencers. It pushes handloom-friendly front-loaders and large side-by-side fridges for Sadya cooking.
Festive · 14 Aug 2026
A multi-city outdoor campaign for Independence Day that celebrates regional weaves such as Patola, Pochampally, Mysore Silk, Jamdani and Bhagalpuri, each tied to its home city. The creative sells the Handloom Wash programme on Godrej's AI-powered front-load washing machines, tested on 25-plus Indian handloom fabrics.
Rebrand · 23 Apr 2026
Two years after its 2024 split from the rest of the Godrej family businesses, Godrej Industries Group unveiled a new purpose and corporate identity spanning consumer products, real estate, financial services, agriculture and chemicals, which Chief Brand Officer Tanya Dubash described as clarity rather than a strategic shift.
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Rebrand · 10 Sep 2025
Godrej Interio was renamed Interio by Godrej and repositioned from a furniture maker to an aspirational lifestyle brand for homes and workspaces. The rebrand carries a new logo and a lead colour, Coral, and is being rolled out through a new store format, an expansion to 1,500 stores in three years and a revamped e-commerce site with AR try-ons.
Associate sponsor · TV show · 11 Aug 2025
Signed to Kaun Banega Crorepati season 17 as a Associate Partner, one of the record 26 brands on the show's 25th-year sponsor wall.
Purpose · 6 Mar 2025
A Women's Day campaign built as an exchange of heartfelt letters between women from different walks of life, celebrating solidarity and support among women; conceptualised in-house by Godrej Creative Lab and the group's Corporate Brand & Communications team.
Agency: Godrej Creative Lab.
Presenting · Event · 2025
Presented by (Godrej Industries Limited).
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