Eveready Industries
The company behind Eveready, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Launch · 19 Jul 2025
The launch of India's first hybrid torch, which runs on an inbuilt rechargeable cell or three AA batteries, tied to Sonakshi Sinha's supernatural film 'Nikita Roy'. A video with the actress demonstrates the two-in-one power modes and toggle switch under the #NeverOutOfLight line.
Talent: Sonakshi Sinha.
Launch · 12 Apr 2025
A nationwide TVC supporting the launch of an improved carbon zinc battery with three-year shelf life and 3X EMD power, leaning on Eveready's more than 50% share of India's dry-cell market and its record of dependable household power.
Digital/social · 7 Jan 2025
A witty film made with quick-commerce platform Zepto showing device batteries dying at the worst moments - remotes, medical gadgets, toys - and Ultima batteries arriving in minutes. It marked Ultima's listing for rapid delivery on Zepto across several cities.
Purpose · 11 Oct 2024
At Kolkata pandals including Dumdum Park Tarun Sangha, Hindustan Park and Jodhpur Park 95 Pally, Eveready replaced male public-announcement voices with Usha Uthup and Ritabhari Chakraborty delivering safety and respect messages, and fielded a 'Siren Squad' of volunteers in campaign T-shirts. Built around the Siren Torch, its 100-decibel personal-safety torch.
Talent: Usha Uthup, Ritabhari Chakraborty.
Ad film · 8 Apr 2024
A TVC by Ogilvy in which a child's 'Javelin Man' toy, modelled on new ambassador Neeraj Chopra, dies mid-adventure on an ordinary battery until the real Chopra steps in with an Ultima alkaline battery. Mixes animation and live action to sell the 400% longer-lasting claim.
Agency: Ogilvy India. Talent: Neeraj Chopra.
Digital/social · 21 Jul 2023
A digital film for the Boomlite DL 85 rechargeable torch: when a cricket ball is lost in a dark forest at dusk, the girl the boys had excluded from the game fetches it with the torch. Ogilvy's line frames everyday heroism as needing only power.
Agency: Ogilvy India.
Ad film · 16 Mar 2023
A TVC for the digiLED lighting range in which a couple dressed for a night out find uninvited neighbours of every age walking in to be photographed under the same light. Rediffusion built the film on social-media-era vanity to sell Eveready's home lighting.
Agency: Rediffusion.
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