Borosil × Haryana Steelers, 2018

Digital/social · 9 May 2026

A digital film series in which daughters turn to AI for a recipe or for comfort and find it falls short of a mother's instinct, ending with the AI admitting 'I'm still learning'; Borosil cookware and serveware sit inside the kitchen scenes.

Ad film · 26 Mar 2026

A TVC from Sideways about a couple unpacking on moving day, with the Larah dinnerware range as the thing that makes the new house feel like home; run on digital platforms and news channels for young urban families.

Agency: Sideways.

Festive · 30 Oct 2023

A Diwali digital film for Larah opalware built around the idea that a gift carries the feeling behind it, hung on the launch of a set of lidded storage bowls sold in twos and threes through retail and the brand's own D2C store.

Rebrand · 29 May 2023

Larah changed its identity and positioning with a film aimed at multitasking Indian women, a new logo in a deep aubergine and a standardised but range-differentiated pack design. The change rolled through packaging, point of sale and digital communication.

Launch · 19 Dec 2022

A launch film for the new Borosil OTG range in which chef Harpal Singh Sokhi cooks a 'Shahenaazi Paneer Tikka' for TV personality Shehnaaz Gill, playing on food as an emotion everyone shares.

Talent: Shehnaaz Gill, Harpal Singh Sokhi.

Digital/social · 23 Sep 2022

A five-part digital video series on the brand's place across generations of Indian homes, from a daughter recreating her mother's imperfect rotis to a father and child swapping roles 30 years on, with lunch boxes and the OTG in frame.

Ad film · 3 Aug 2021

BBH India's film for the 1970 Vision glass follows a man named Raghu from childhood to old age with the same glass on the table, to show how the borosilicate design outlasts fashions; directed by Siva Romero Iyer for The Magic Box.

Agency: BBH India.