Kam Hawa, Zyaada Wafers
An integrated ad campaign fronted by actor Ayushmann Khurrana as brand ambassador, built around Balaji Wafers' 'less air, more wafers' positioning through a series of humorous TVCs conceived by Publicis Beehive and cast via Publicis Entertainment.
| Brand | Balaji Wafers |
|---|---|
| Agency | Publicis Beehive |
| Talent | Ayushmann Khurrana |
| Channels | TV, print, OOH, digital, social |
| Source | exchange4media |
