Live life as it should be
Launch campaign for The Sustainable City on Yas Island, whose first phase sold out in a day. Rather than a futuristic city, the films and short documentaries argued for going back to basics and reconnecting with nature, giving voice to the community and its residents.
| Brand | Aldar |
|---|---|
| Agency | FP7 McCann |
| Talent | Not named |
| Channels | digital, social, TV |
| Source | Campaign Middle East |
More from FP7 McCann
| Brand | Campaign | Type | Agency | Date |
|---|---|---|---|---|
| Emirates NBD | #AloneTogetherPurpose · 29 Apr 2020 | Purpose | FP7 McCann | 29 Apr 2020 |
More from Aldar
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Driven By DetailsIntegrated campaign · 28 Jul 2025 | Integrated campaign | Lobster | 28 Jul 2025 |