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Integrated campaignGulf28 Jul 2025

Driven By Details

Brand campaign shot in Abu Dhabi and Manchester starring Manchester City manager Pep Guardiola, drawing a line between his precision as a coach and Aldar's approach to design. Aldar is Manchester City's official real estate partner; the film sits under the 'Details That Matter' platform and ran on digital and social.

BrandAldar
AgencyLobster
TalentPep Guardiola
Channelsdigital, social
SourceRoastbrief

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