Activa
Activa has 2 campaigns on record and no confirmed sponsorships yet.
1 of 2 rows confirmed on their sourceHow we check
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Campaigns
With the agency and talent where the trade press named them.
Purpose · 28 Jun 2023
An on-ground road-safety awareness activation Honda Motorcycle & Scooter India ran in Bengaluru, part of the company's recurring city-by-city road-safety outreach program (a similar edition ran in Thane in July 2024).
Integrated campaign · 28 Sep 2022
Honda Motorcycle & Scooter India unveiled a brand campaign for the Activa built around the Hindi tagline 'Scooter Bole Toh Activa' (say scooter, mean Activa), reinforcing the model's position as India's default scooter choice; the line was still being used as the brand's core tagline in Activa launch communication as of 2025.
Marketing leadership
As reported in the trade press, with the date and the article.
Against automotive peers
Confirmed deals only. The full automotive leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Activa | 0 | 0 | 2 | – | 28 Jun 2023 |
| Maruti Suzuki | 12 | 7 | 3 | Culture, arts and literature | 2026 |
| Hyundai India | 4 | 5 | 7 | Film | 12 Jun 2026 |
| Hero MotoCorp | 12 | 7 | 10 | Running and fitness | 2027 |
| Royal Enfield | 5 | 4 | 11 | Motorsport | 2 Sep 2026 |
Where peers sponsor and Activa doesn't
| Property | Peers on it |
|---|---|
| Kaun Banega Crorepati season 17 | Maruti Suzuki, Hero MotoCorp |
| Jaipur Literature Festival | Maruti Suzuki, Hero MotoCorp |
| Comic Con India | Maruti Suzuki |
| Serendipity Arts Festival | Royal Enfield |
| Filmfare Awards | Hyundai India |
| Dharamshala International Film Festival | Royal Enfield |
| Kaun Banega Crorepati season 18 | Maruti Suzuki |
| Dubai Desert Classic | Hero MotoCorp |
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