AB InBev India (Budweiser)
AB InBev India (Budweiser) sponsors 4 properties, mostly music, then cricket, and has 5 campaigns on record. 6 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2026
Listed under "GLOBAL PARTNERS" on the ICC partners page.
Presenting · Event · 2026
"the force behind the festival's main stage, the Budweiser BudX Stage"; also Bud & Burgers, the Ferris Wheel and the Budweiser Brew District.
Partner · Event · 2026
'BUDx East Stage — The home of the dance'; logo carried in the site's 'Supported by' wall.
Presenting · Event · 2025
Returning sponsor for the third year running.
Presenting · Event · 2024
Co-Presenting Sponsor; Budweiser BudX stage plus the 'BudX Uncovered' breakout-artist slot.
Title · Event · 2024
"Title Sponsor"; the festival was branded 'Budweiser Beats Presents Vh1 Supersonic'.
Presenting · Event · 2023
Co-Presenting Sponsor; owned the BudX Stage and the Beats Stage.
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Partner · Event · 2023
Returning primary sponsor; "partnering with us once again".
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Partner · Event · 2024
Stage naming rights: 'BUDx North Stage' and 'BUDx Yard'.
Ambassadors
Talent named in AB InBev India (Budweiser)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Shruti Haasan | Past | 17 Oct 2024 | 17 Oct 2024 |
| Siddhant Chaturvedi | Past | 14 Dec 2022 | 14 Dec 2022 |
Campaigns
With the agency and talent where the trade press named them.
Sponsorship activation · 13 Jun 2026
For the FIFA World Cup 2026 and 40 years of the FIFA partnership, Budweiser 0.0 unveiled an interactive Lionel Messi mural in Mumbai that came alive to fans' cheers, opened a memorabilia experience and ran match screenings across key cities; Bhaichung Bhutia, Ahan Shetty and Ibrahim Ali Khan attended the launch.
Sponsorship activation · 19 Jan 2026
The first chapter of Budweiser 0.0's ICC partnership, for the Men's T20 World Cup 2026: a fan-first film plus a 360 plan of media takeovers, limited-edition packs, fan screenings and cultural experiences built on the idea that cricket belongs to its fans.
Sponsorship activation · 25 Jun 2025
Budweiser's FIFA Club World Cup 2025 platform landed in India as limited-edition Premium and Magnum packs in West Bengal and Maharashtra, a Bluorng fan jersey uniting rival clubs' supporters, a football podcast hosted by rapper Shah Rule and Fan Parks in key cities.
Talent: Shah Rule.
Digital/social · 17 Oct 2024
A multilingual track for Global Beer Responsible Day in which Shruti Haasan, Dee MC, Sikander Kahlon, EPR and SickFlip deliver four reminders, hydrate, eat, pace yourself, take a cab home, released on Spotify with a lyric video on YouTube.
Talent: Shruti Haasan, Dee MC, Sikander Kahlon, EPR, SickFlip.
Sponsorship activation · 14 Dec 2022
The Indian leg of Budweiser's FIFA World Cup 2022 'tunnel' films, produced with Mumbai creative house Jungle, used the tunnel as a metaphor for the odds each subject beat, starting with Siddhant Chaturvedi and Masaba Gupta.
Agency: Draftline (in-house). Talent: Siddhant Chaturvedi, Masaba Gupta.
6 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Presenting sponsor · YouTube · 2024
Became the official beer of Hot Ones in 2024.
Shirt sponsor · Team · 2003
Front-of-shirt sponsor of LA Galaxy, 2003–2007.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Budweiser is on Boiler Room's YouTube sponsor wall, carried in 21 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Agencies
Credited on AB InBev India (Budweiser)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| Draftline (in-house) | 1 campaign | 14 Dec 2022 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
| Carlsberg India | 3 | 2 | 2 | Music | 26 Mar 2026 |
Where peers sponsor and AB InBev India (Budweiser) doesn't
| Property | Peers on it |
|---|---|
| Sunburn Festival | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue), Carlsberg India |
| Goafest | United Breweries (Kingfisher), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| East Bengal | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Royal Challengers Bengaluru | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Zomaland by Zomato | United Spirits (Diageo India), Carlsberg India |
| Echoes of Earth | United Spirits (Diageo India), Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) |
| AP Dhillon One Of One India Tour | United Spirits (Diageo India), Carlsberg India |
| Dharamshala International Film Festival | United Spirits (Diageo India) |
Questions people ask
What does AB InBev India (Budweiser) sponsor?
AB InBev India (Budweiser) has 4 confirmed sponsorship properties on record, mostly in music, then cricket, including ICC Men's T20 World Cup, Lollapalooza India, Magnetic Fields Festival. The latest is dated 13 Jun 2026.
Which agency works on AB InBev India (Budweiser)'s campaigns?
Credited on AB InBev India (Budweiser) campaigns: Draftline (in-house) (1 campaign, latest 14 Dec 2022).
Does AB InBev India (Budweiser) sponsor cricket?
Yes. AB InBev India (Budweiser) has 1 confirmed cricket deal on record.
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