Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)
Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) sponsors 10 properties, mostly music, then cricket, and has 3 campaigns on record. 6 confirmed in 2026.
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Associate · Event · 2026
Listed under "OFFICIAL SUPPORTERS" on the ICC partners page.
Partner · Event · 2026
'Jameson Connects West Stage' and 'The Jameson Connects Club'; logo in the 'Supported by' wall.
Powered by · Event · 2026
Powered By of the News18 Rising Bharat Summit 2026.
Partner · Event · 2025
Brand partner (Pernod Ricard India), aligning its 'Born Colourless' positioning with the festival.
Powered by · Event · 2025
Powered By of Times Now Summit 2025, per the Times Network release.
Co-powered · Event · 2024
Acquired Co-Powered By Partner rights for the 2024 edition.
Partner · Event · 2024
Stage naming rights: 'Jameson Connects South Stage' and the 'Jameson Underground Stage'.
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Partner · Event · 2024
Sponsored the short-film section, run as Royal Stag Barrel Select Large Short Films.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Partner · Event · 2023
Festival Supporter; the short-film section ran as Royal Stag Barrel Select Large Short Films.
Presenting · Event · 2023
"presented by Absolut Glassware".
Ambassadors
Talent named in Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)'s campaigns. Current means seen in a campaign since April 2025. From campaign credits, not contracts.
| Name | Status | First seen | Latest campaign |
|---|---|---|---|
| Rohit Sharma | Current | 5 Mar 2026 | 7 Mar 2026 |
| Jasprit Bumrah | Current | 5 Mar 2026 | 5 Mar 2026 |
| Sidharth Malhotra | Current | 5 Mar 2026 | 5 Mar 2026 |
| Badshah | Current | 5 Mar 2026 | 5 Mar 2026 |
Campaigns
With the agency and talent where the trade press named them.
Sports · 7 Mar 2026
A data-led cricket campaign that took Rohit Sharma's career apart with mental conditioning coach Paddy Upton and reduced it to four traits: selfless, driven, fearless, inspiring. An AI tool, the RS Code Finder, asked fans four questions and returned a personalised video message from Rohit Sharma with their own 'Code of Large'. Tied to the brand's ICC partnership.
Agency: FCB Neo. Talent: Rohit Sharma, Paddy Upton.
Integrated campaign · 5 Mar 2026
A pan-India campaign built on the line 'bus large chalta hai', bringing six figures from cricket, film and music together to argue that success no longer follows one path. Rolled out across TV, digital, print and outdoor.
Talent: Rohit Sharma, Jasprit Bumrah, Badshah, Sidharth Malhotra, Naga Chaitanya.
Integrated campaign · 5 Mar 2026
A repositioning of Blenders Pride around distinction rather than plain achievement, aimed at younger aspirants. Ran across digital and social with integrations around the ICC T20 World Cup, front-page newspaper ads and large-format outdoor in the big cities.
Agency: Ogilvy India.
Agencies
Credited on Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)'s campaigns, latest first. Roles (creative, media, PR) are not recorded yet.
| FCB Neo | 1 campaign | 7 Mar 2026 |
| Ogilvy India | 1 campaign | 5 Mar 2026 |
Marketing leadership
As reported in the trade press, with the date and the article.
Against alcohol peers
Confirmed deals only. The full alcohol leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) | 10 | 6 | 3 | Music | 7 Mar 2026 |
| United Spirits (Diageo India) | 15 | 3 | 2 | Music | 30 Mar 2026 |
| AB InBev India (Budweiser) | 4 | 6 | 5 | Music | 13 Jun 2026 |
| United Breweries (Kingfisher) | 10 | 4 | 3 | Football | 25 Apr 2026 |
| Carlsberg India | 3 | 2 | 2 | Music | 26 Mar 2026 |
Where peers sponsor and Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) doesn't
| Property | Peers on it |
|---|---|
| East Bengal | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Royal Challengers Bengaluru | United Spirits (Diageo India), United Breweries (Kingfisher) |
| Lollapalooza India | United Spirits (Diageo India), AB InBev India (Budweiser) |
| Zomaland by Zomato | United Spirits (Diageo India), Carlsberg India |
| AP Dhillon One Of One India Tour | United Spirits (Diageo India), Carlsberg India |
| Dharamshala International Film Festival | United Spirits (Diageo India) |
| Kala Ghoda Arts Festival | United Spirits (Diageo India) |
| Mohun Bagan Super Giant | United Spirits (Diageo India) |
Questions people ask
What does Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) sponsor?
Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) has 10 confirmed sponsorship properties on record, mostly in music, then cricket, including ICC Men's T20 World Cup, Magnetic Fields Festival, News18 Rising Bharat Summit. The latest is dated 7 Mar 2026.
Who are Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)'s brand ambassadors in 2026?
Campaigns since April 2025 feature Rohit Sharma, Jasprit Bumrah, Sidharth Malhotra, Badshah. This comes from campaign credits in the trade press, not from endorsement contracts.
Which agency works on Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue)'s campaigns?
Credited on Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) campaigns: FCB Neo (1 campaign, latest 7 Mar 2026); Ogilvy India (1 campaign, latest 5 Mar 2026).
Does Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) sponsor cricket?
Yes. Pernod Ricard India (Royal Stag, Blenders Pride, Imperial Blue) has 3 confirmed cricket deals on record.
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