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AB InBev India (Budweiser) × ICC Men's T20 World Cup, 2026

Brand
AB InBev India (Budweiser) · Alcohol
Property
ICC Men's T20 World Cup · International Cricket Council
Tier
Official partner
Date
2026
Source
International Cricket Council

Listed under "GLOBAL PARTNERS" on the ICC partners page.

Credits

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AB InBev India (Budweiser)'s other deals

Sponsorship activation · 13 Jun 2026

For the FIFA World Cup 2026 and 40 years of the FIFA partnership, Budweiser 0.0 unveiled an interactive Lionel Messi mural in Mumbai that came alive to fans' cheers, opened a memorabilia experience and ran match screenings across key cities; Bhaichung Bhutia, Ahan Shetty and Ibrahim Ali Khan attended the launch.

Sponsorship activation · 19 Jan 2026

The first chapter of Budweiser 0.0's ICC partnership, for the Men's T20 World Cup 2026: a fan-first film plus a 360 plan of media takeovers, limited-edition packs, fan screenings and cultural experiences built on the idea that cricket belongs to its fans.

Presenting · Event · 2026

"the force behind the festival's main stage, the Budweiser BudX Stage"; also Bud & Burgers, the Ferris Wheel and the Budweiser Brew District.

Magnetic Fields Festival

Partner · Event · 2026

'BUDx East Stage — The home of the dance'; logo carried in the site's 'Supported by' wall.

Sponsorship activation · 25 Jun 2025

Budweiser's FIFA Club World Cup 2025 platform landed in India as limited-edition Premium and Magnum packs in West Bengal and Maharashtra, a Bluorng fan jersey uniting rival clubs' supporters, a football podcast hosted by rapper Shah Rule and Fan Parks in key cities.

Talent: Shah Rule.

Presenting · Event · 2025

Returning sponsor for the third year running.

Sip Code

Digital/social · 17 Oct 2024

A multilingual track for Global Beer Responsible Day in which Shruti Haasan, Dee MC, Sikander Kahlon, EPR and SickFlip deliver four reminders, hydrate, eat, pace yourself, take a cab home, released on Spotify with a lyric video on YouTube.

Talent: Shruti Haasan, Dee MC, Sikander Kahlon, EPR, SickFlip.

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