Who sponsors Upgrade
32 brands have sponsored Upgrade across 2 seasons since 2025. Not here yet: fashion & lifestyle, home & building.
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Sponsor history
Sponsors down, seasons across. Dark cells are title, presenting or principal deals. Confirmed rows only.
| Sponsor | 2025 | 2026 |
|---|---|---|
| 1Password | In-video | · |
| 9To5Mac | · | In-video |
| Backblaze | · | In-video |
| Claude | · | In-video |
| Decagon | · | In-video |
| DeleteMe | · | In-video |
| Designed in California | · | In-video |
| Ecamm | In-video | · |
| ExpressVPN | · | In-video |
| Factor | · | In-video |
| Fitbod | · | In-video |
| Gusto | In-video | · |
| HelloFresh | In-video | · |
| Interconnected | In-video | · |
| Keeper | · | In-video |
| Kickstarter | · | In-video |
| KRCS | In-video | · |
| Macrumors | · | In-video |
| Macstories | In-video | · |
| Macworld | In-video | · |
| Mercury Weather | · | In-video |
| NerdWallet | · | In-video |
| Nexos | In-video | · |
| Notion | · | In-video |
How crowded each season was
More logos means less room to stand out.
Who came back
Sponsors of one season who were back the next.
The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| 9To5Mac | – | In-video ad read | 2026 | |
| Backblaze | Technology & software | In-video ad read | 2026 | |
| Claude | Technology & software | In-video ad read | 2026 | |
| Decagon | – | In-video ad read | 2026 | |
| DeleteMe | Technology & software | In-video ad read | 2026 | |
| Designed in California | Travel & hospitality | In-video ad read | 2026 | |
| ExpressVPN | Technology & software | In-video ad read | 2026 | |
| Factor | Food | In-video ad read | 2026 | |
| Fitbod | Technology & software | In-video ad read | 2026 | |
| Keeper | – | In-video ad read | 2026 | |
| Kickstarter | – | In-video ad read | 2026 | |
| Macrumors | – | In-video ad read | 2026 | |
| Mercury Weather | – | In-video ad read | 2026 | |
| NerdWallet | Banking & finance | In-video ad read | 2026 | |
| Notion | Technology & software | In-video ad read | 2026 | |
| Sentry | – | In-video ad read | 2026 | |
| Shipaton | – | In-video ad read | 2026 | |
| Squarespace | Technology & software | In-video ad read | 2026 | |
| Stratechery | – | In-video ad read | 2026 | |
| 1Password | Technology & software | In-video ad read | 2025 | |
| Ecamm | – | In-video ad read | 2025 | |
| Gusto | Technology & software | In-video ad read | 2025 | |
| HelloFresh | Food | In-video ad read | 2025 | |
| Interconnected | – | In-video ad read | 2025 | |
| KRCS | Media & entertainment | In-video ad read | 2025 | |
| Macstories | – | In-video ad read | 2025 | |
| Macworld | Media & entertainment | In-video ad read | 2025 | |
| Nexos | – | In-video ad read | 2025 | |
| Oracle | Technology & software | In-video ad read | 2025 | |
| Steamclock | – | In-video ad read | 2025 | |
| Udacity | Education | In-video ad read | 2025 | |
| ZBiotics | Healthcare | In-video ad read | 2025 |
Show all 32 sponsors
Categories here
Not here yet
Categories common on other business, tech and industry properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other business, tech and industry properties. For organisers, the shortlist.
Similar business, tech and industry properties
Every deal, with its source42 rows · what our check found on each source page
In-video ad read · Podcast · 31 Aug 2026
Notion is linked (notion.com) in the show notes of 1 episode on 2026-08-31, most recently '635: The 2026 September Event Draft'.
In-video ad read · Podcast · 18 Aug 2026
Shipaton is named as a sponsor in the show notes of 2 episodes between 2026-08-18 and 2026-08-24, most recently '634: Crime River'.
In-video ad read · Podcast · 27 Jul 2026
Backblaze is named as a sponsor in the show notes of 3 episodes between 2026-07-27 and 2026-08-10, most recently '632: [Redacted Apple Information]'.
In-video ad read · Podcast · 13 Jul 2026
9To5Mac is promoted with a listener offer link (9to5mac.com) in the show notes of 38 episodes between 2026-07-13 and 2026-08-31, most recently '635: The 2026 September Event Draft'.
In-video ad read · Podcast · 25 Jun 2026
Designed in California is named as a sponsor in the show notes of 1 episode on 2026-06-25, most recently '625: Road to the Apple II: Computer Faire (Part 4)'.
In-video ad read · Podcast · 22 Jun 2026
Macrumors is promoted with a listener offer link (macrumors.com) in the show notes of 33 episodes between 2026-06-22 and 2026-08-31, most recently '635: The 2026 September Event Draft'.
In-video ad read · Podcast · 15 Jun 2026
Decagon is named as a sponsor in the show notes of 3 episodes between 2026-06-15 and 2026-07-20, most recently '629: Jony Ive Loves a Handle'.
In-video ad read · Podcast · 11 Jun 2026
Kickstarter is promoted with a listener offer link (kickstarter.com) in the show notes of 10 episodes between 2026-06-11 and 2026-06-29, most recently '626: Unprecedented Weirdness'.
In-video ad read · Podcast · 8 Jun 2026
Squarespace is named as a sponsor in the show notes of 25 episodes between 2026-06-08 and 2026-08-18, most recently '633: iPhone Tippy-Top'.
In-video ad read · Podcast · 1 Jun 2026
Fitbod is named as a sponsor in the show notes of 26 episodes between 2026-06-01 and 2026-08-31, most recently '635: The 2026 September Event Draft'.
Show 22 more
In-video ad read · Podcast · 25 May 2026
Sentry is named as a sponsor in the show notes of 21 episodes between 2026-05-25 and 2026-08-24, most recently '634: Crime River'.
In-video ad read · Podcast · 11 May 2026
Keeper is named as a sponsor in the show notes of 4 episodes between 2026-05-11 and 2026-08-18, most recently '633: iPhone Tippy-Top'.
In-video ad read · Podcast · 13 Apr 2026
Mercuryweather is promoted with a listener offer link (mercuryweather.app) in the show notes of 5 episodes between 2026-04-13 and 2026-06-22, most recently '624: The Memory Guys'.
In-video ad read · Podcast · 30 Mar 2026
Claude is named as a sponsor in the show notes of 12 episodes between 2026-03-30 and 2026-08-31, most recently '635: The 2026 September Event Draft'.
In-video ad read · Podcast · 23 Mar 2026
DeleteMe is named as a sponsor in the show notes of 21 episodes between 2026-03-23 and 2026-06-01, most recently '618: The WWDC Keynote Draft 2026'.
In-video ad read · Podcast · 2 Mar 2026
Factor is named as a sponsor in the show notes of 13 episodes between 2026-03-02 and 2026-08-03, most recently '631: Nessie Beneath the Waves'.
In-video ad read · Podcast · 16 Feb 2026
ExpressVPN is named as a sponsor in the show notes of 12 episodes between 2026-02-16 and 2026-07-13, most recently '628: Conspiracy to Steal Trade Secrets'.
In-video ad read · Podcast · 16 Feb 2026
NerdWallet is named as a sponsor in the show notes of 3 episodes between 2026-02-16 and 2026-04-20, most recently '612: 'That Leader is John Ternus''.
In-video ad read · Podcast · 12 Jan 2026
Stratechery is promoted with a listener offer link (stratechery.com) in the show notes of 5 episodes between 2026-01-12 and 2026-08-24, most recently '634: Crime River'.
In-video ad read · Podcast · 24 Nov 2025
KRCS is named as a sponsor in the show notes of 1 episode on 2025-11-24, most recently '591: The Apple TV Draft'.
In-video ad read · Podcast · 17 Nov 2025
Gusto is named as a sponsor in the show notes of 3 episodes between 2025-11-17 and 2025-12-15, most recently '594: Featuring Crimes'.
In-video ad read · Podcast · 10 Nov 2025
Macworld is promoted with a listener offer link (macworld.com) in the show notes of 10 episodes between 2025-11-10 and 2026-06-15, most recently '622: It's Doing It!'.
In-video ad read · Podcast · 3 Nov 2025
Udacity is promoted with a listener offer link (udacity.com) in the show notes of 3 episodes between 2025-11-03 and 2025-12-08, most recently '593: Oops! All Departures'.
In-video ad read · Podcast · 27 Oct 2025
Interconnected is named as a sponsor in the show notes of 1 episode on 2025-10-27, most recently '587: My TestFlight Has a TestFlight'.
In-video ad read · Podcast · 22 Sep 2025
Steamclock is named as a sponsor in the show notes of 7 episodes between 2025-09-22 and 2026-05-18, most recently '616: Outmoded But Not Vintage'.
In-video ad read · Podcast · 15 Sep 2025
Nexos is named as a sponsor in the show notes of 1 episode on 2025-09-15, most recently '581: A Very Dented Can'.
In-video ad read · Podcast · 9 Sep 2025
1Password is promoted with a listener offer link (1password.com) in the show notes of 5 episodes between 2025-09-09 and 2026-03-10, most recently '606: Photogenic Lemon'.
In-video ad read · Podcast · 9 Sep 2025
Oracle is linked (oracle.com) in the show notes of 1 episode on 2025-09-09, most recently '580: Iconic Plateau'.
In-video ad read · Podcast · 25 Aug 2025
Macstories is promoted with a listener offer link (macstories.net) in the show notes of 4 episodes between 2025-08-25 and 2026-06-15, most recently '622: It's Doing It!'.
In-video ad read · Podcast · 25 Aug 2025
HelloFresh is promoted with a listener offer link (hellofresh.com) in the show notes of 3 episodes between 2025-08-25 and 2025-10-27, most recently '587: My TestFlight Has a TestFlight'.
In-video ad read · Podcast · 25 Aug 2025
ZBiotics is linked (zbiotics.com) in the show notes of 2 episodes between 2025-08-25 and 2025-09-29, most recently '583: It Feels So Good to Be Right'.
In-video ad read · Podcast · 11 Aug 2025
Ecamm is named as a sponsor in the show notes of 5 episodes between 2025-08-11 and 2025-12-29, most recently '596: The 2025 Upgradies'.
10 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 10 Aug 2026
OpenAI is linked (openai.com) in the show notes of 1 episode on 2026-08-10, most recently '632: [Redacted Apple Information]'.
In-video ad read · Podcast · 20 Jul 2026
Sixcolors is promoted with a listener offer link (sixcolors.com) in the show notes of 46 episodes between 2026-07-20 and 2026-08-31, most recently '635: The 2026 September Event Draft'.
In-video ad read · Podcast · 23 Feb 2026
Daringfireball is promoted with a listener offer link (daringfireball.net) in the show notes of 17 episodes between 2026-02-23 and 2026-08-18, most recently '633: iPhone Tippy-Top'.
In-video ad read · Podcast · 29 Dec 2025
Disney+ is linked (disneyplus.com) in the show notes of 1 episode on 2025-12-29, most recently '596: The 2025 Upgradies'.
In-video ad read · Podcast · 17 Nov 2025
Theinformation is promoted with a listener offer link (theinformation.com) in the show notes of 3 episodes between 2025-11-17 and 2026-01-19, most recently '599: Free... Although'.
In-video ad read · Podcast · 3 Nov 2025
Cottonbureau is promoted with a listener offer link (cottonbureau.com) in the show notes of 5 episodes between 2025-11-03 and 2026-06-15, most recently '622: It's Doing It!'.
In-video ad read · Podcast · 27 Oct 2025
512Pixels is promoted with a listener offer link (512pixels.net) in the show notes of 9 episodes between 2025-10-27 and 2026-08-18, most recently '633: iPhone Tippy-Top'.
In-video ad read · Podcast · 27 Oct 2025
Rogueamoeba is promoted with a listener offer link (rogueamoeba.com) in the show notes of 3 episodes between 2025-10-27 and 2026-07-27, most recently '630: Repeat 600 Times'.
In-video ad read · Podcast · 6 Oct 2025
Matthewpalmer is promoted with a listener offer link (matthewpalmer.net) in the show notes of 3 episodes between 2025-10-06 and 2026-08-10, most recently '632: [Redacted Apple Information]'.
In-video ad read · Podcast · 25 Aug 2025
Theincomparable is promoted with a listener offer link (theincomparable.com) in the show notes of 6 episodes between 2025-08-25 and 2026-08-10, most recently '632: [Redacted Apple Information]'.
Know when Upgrade signs a new sponsor
One email when a new sponsor signs or a category opens up.