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Who sponsors Primary Technology

9 brands have sponsored Primary Technology. Not here yet: fashion & lifestyle, banking & finance, home & building, food.

9Sponsors
1Season on record
3Categories
20 Aug 2026Latest deal
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The sponsors

Most seasons first. Tiers as printed by the organiser or reported in the trade press.

BrandCategoryTierSeasonsCheck
ClaudeTechnology & softwareIn-video ad read2026
CopilotTechnology & softwareIn-video ad read2026
Decagon–In-video ad read2026
Framer–In-video ad read2026
Keeper Security–In-video ad read2026
NordLayerTechnology & softwareIn-video ad read2026
OuraHealthcareIn-video ad read2026
ShopifyTechnology & softwareIn-video ad read2026
WalmartE-commerce & retailIn-video ad read2026
5 more brands listed but not confirmed on the source
BrandWhat the check foundSeasons
9To5Mac2026
Anthropic2026
Daringfireball2026
Macrumors2026
OpenAI2026

Categories here

Not here yet

Categories common on other business, tech and industry properties with no sponsor here.

For organisers, the open categories. For brands in them, room without a rival.

Brands on similar properties, not on this one

They sponsor two or more other business, tech and industry properties. For organisers, the shortlist.

Similar business, tech and industry properties

Every deal, with its source14 rows · what our check found on each source page
Walmart

In-video ad read · Podcast · 20 Aug 2026

Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-08-20, most recently 'AirPods with Camera: Bad Idea? Claude Watermarking Explained, AI Slop Fight Inte'.

Oura

In-video ad read · Podcast · 23 Jul 2026

Oura is promoted with a listener offer link (ouraring.com) in the show notes of 1 episode on 2026-07-23, most recently 'AI Broke Containment, Galaxy Z Fold 8 Lineup, Best Fitness Trackers with Lexy Sa'.

Decagon

In-video ad read · Podcast · 16 Jul 2026

Decagon is promoted with a listener offer link (decagon.ai) in the show notes of 3 episodes between 2026-07-16 and 2026-08-13, most recently 'Pixel 11 Has Some Good Ideas, Zuck's AI Fever Dream, Spotify's Worst Idea Yet'.

Copilot

In-video ad read · Podcast · 25 Jun 2026

Copilot is promoted with a listener offer link (copilot.money) in the show notes of 3 episodes between 2026-06-25 and 2026-08-27, most recently 'iPhone Ultra Imminent, M6 Mac mini, Instagram’s New Teen Restrictions'.

Framer

In-video ad read · Podcast · 25 Jun 2026

Framer is promoted with a listener offer link (framer.com) in the show notes of 6 episodes between 2026-06-25 and 2026-08-27, most recently 'iPhone Ultra Imminent, M6 Mac mini, Instagram’s New Teen Restrictions'.

Claude

In-video ad read · Podcast · 18 Jun 2026

Claude is promoted with a listener offer link (claude.ai) in the show notes of 4 episodes between 2026-06-18 and 2026-08-20, most recently 'AirPods with Camera: Bad Idea? Claude Watermarking Explained, AI Slop Fight Inte'.

NordLayer

In-video ad read · Podcast · 18 Jun 2026

Nordlayer is promoted with a listener offer link (nordlayer.com) in the show notes of 9 episodes between 2026-06-18 and 2026-07-23, most recently 'AI Broke Containment, Galaxy Z Fold 8 Lineup, Best Fitness Trackers with Lexy Sa'.

Shopify

In-video ad read · Podcast · 18 Jun 2026

Shopify is promoted with a listener offer link (shopify.com) in the show notes of 1 episode on 2026-06-18, most recently 'Did Siri Just Win the AI Race? Snap’s $2,200 AR Glasses, UK Social Ban for Teens'.

In-video ad read · Podcast · 28 May 2026

Keepersecurity is promoted with a listener offer link (keepersecurity.com) in the show notes of 3 episodes between 2026-05-28 and 2026-07-02, most recently 'Is AI Actually Making Products We Love Better?'.

5 more rows we could not confirm

The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.

OpenAI

In-video ad read · Podcast · 23 Jul 2026

OpenAI is linked (openai.com) in the show notes of 2 episodes between 2026-07-23 and 2026-08-06, most recently 'September iPhone Event, Why Bending Spoons Ruins Everything, AI Slop Google Maps'.

9To5Mac

In-video ad read · Podcast · 16 Jul 2026

9To5Mac is promoted with a listener offer link (9to5mac.com) in the show notes of 11 episodes between 2026-07-16 and 2026-09-03, most recently 'iPhone 18 Event Preview, John Ternus is  CEO, Local AI Smart Home'.

Macrumors

In-video ad read · Podcast · 2 Jul 2026

Macrumors is promoted with a listener offer link (macrumors.com) in the show notes of 9 episodes between 2026-07-02 and 2026-09-03, most recently 'iPhone 18 Event Preview, John Ternus is  CEO, Local AI Smart Home'.

Daringfireball

In-video ad read · Podcast · 2 Jul 2026

Daringfireball is promoted with a listener offer link (daringfireball.net) in the show notes of 3 episodes between 2026-07-02 and 2026-08-20, most recently 'AirPods with Camera: Bad Idea? Claude Watermarking Explained, AI Slop Fight Inte'.

Anthropic

In-video ad read · Podcast · 18 Jun 2026

Anthropic is linked (anthropic.com) in the show notes of 2 episodes between 2026-06-18 and 2026-08-20, most recently 'AirPods with Camera: Bad Idea? Claude Watermarking Explained, AI Slop Fight Inte'.