Walmart
Walmart sponsors 7 properties, mostly creators and podcasts, then business, tech and industry. 5 confirmed in 2026.
7 of 36 rows confirmed on their sourceHow we check
See how Walmart compares with Uncommon Goods and TargetA 20-minute teardown with Saurabh Garg, C4E: where your category spends, what is crowded, what is open.Ask for a teardownClose
Sponsorships
Season by season, then every row newest first with what our check found on its source.
In-video ad read · Podcast · 20 Aug 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-08-20, most recently 'AirPods with Camera: Bad Idea? Claude Watermarking Explained, AI Slop Fight Inte'.
In-video ad read · Podcast · 16 Jul 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 4 episodes between 2026-07-16 and 2026-09-02, most recently 'Going Deeper With Corbin Mims'.
In-video ad read · Podcast · 23 Jun 2026
Walmart is linked (walmart.com) in the show notes of 1 episode on 2026-06-23, most recently 'TQ66: What makes you CRINGE every time you hear someone say it?'.
In-video ad read · Podcast · 14 Apr 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 7 episodes between 2026-04-14 and 2026-09-01, most recently 'Chris Koch and Us | Director (with Jon Huertas)'.
In-video ad read · Podcast · 18 Mar 2026
Walmart is linked (walmart.com) in the show notes of 1 episode on 2026-03-18, most recently 'Jaci Marie Smith: Path to Motherhood'.
Co-branded campaign · Series · 2 Dec 2025
Apparel, collectibles and food. Announced by Netflix on 2 December 2025 as part of the largest brand campaign in the show's history.
Shirt sponsor · Team · 2021
Secondary shirt sponsor of Red Bull Racing, 2021–2024.
29 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 21 Aug 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 3 episodes between 2026-08-21 and 2026-09-04, most recently 'FEELING THINGS - What Your Fidgeting Says About You + 7 Morning Habits of Happy '.
In-video ad read · Podcast · 30 Jun 2026
Walmart is linked (walmart.com) in the show notes of 1 episode on 2026-06-30, most recently 'Mrs. Meyer’s: How Reinventing a Boring Category Became a Premium Brand | Monica '.
In-video ad read · Podcast · 8 Jun 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-06-08, most recently 'A Real Disney Adult Walks Us Through The Ins And Outs Of Disney Travel (📍Disney'.
In-video ad read · Podcast · 2 Jun 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 3 episodes between 2026-06-02 and 2026-06-16, most recently 'Stop Trying to Make Your Kids Creative'.
In-video ad read · Podcast · 1 May 2026
Walmart is linked (walmart.com) in the show notes of 2 episodes between 2026-05-01 and 2026-05-13, most recently 'I Tried The Top As Seen As On TV Products'.
In-video ad read · Podcast · 29 Apr 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 2 episodes between 2026-04-29 and 2026-05-13, most recently 'Mormon Influencers, Filming Reality TV & Raising 5 Kids w/ Madison & Kyler (The '.
In-video ad read · Podcast · 21 Apr 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-04-21, most recently 'Knicks Choke, Ant Edwards Evens It Up & NHL Playoffs ROCK | Mostly Sports EP 635'.
In-video ad read · Podcast · 14 Apr 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 3 episodes between 2026-04-14 and 2026-06-02, most recently 'Why I'm Still Single with Justin Anderson'.
Show 21 more
In-video ad read · Podcast · 8 Apr 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-04-08, most recently 'Wednesday 4/7/2026 - Space Breaks Our Brain & Gives Dana Anxiety ft. Pat Tomasul'.
In-video ad read · Podcast · 26 Mar 2026
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2026-03-26, most recently 'William Taft - A New Untold Story: Ep. 492'.
In-video ad read · Podcast · 26 Mar 2026
Walmart is linked (walmart.com) in the show notes of 1 episode on 2026-03-26, most recently 'E355- Why Your Dog Is ALWAYS Itchy (And How To Stop It!) - Melissa Natanson CHPH'.
Integrated segment · YouTube · 2026
Walmart is on UnspeakableReacts's YouTube sponsor wall, carried in 154 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Walmart is on UnspeakablePlays's YouTube sponsor wall, carried in 105 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Walmart is on PS Fit 's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · 2026
Walmart is on REVOLT's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
In-video ad read · Podcast · 2 Dec 2025
Walmart is linked (walmart.com) in the show notes of 1 episode on 2025-12-02, most recently 'The Annual Gift Guide (and Who Is Kaia Gerber Dating?) | Jam Session'.
In-video ad read · Podcast · 19 Nov 2025
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2025-11-19, most recently 'Ask me Anything'.
In-video ad read · Podcast · 4 Nov 2025
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 5 episodes between 2025-11-04 and 2025-11-25, most recently 'Ina Garten'.
In-video ad read · Podcast · 26 Aug 2025
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2025-08-26, most recently 'Spittin’ Chiclets Episode 579: Featuring Vincent Damphousse & John Feitelberg'.
In-video ad read · Podcast · 7 Aug 2025
Walmart is linked (tech.walmart.com) in the show notes of 1 episode on 2025-08-07, most recently 'Navigating the AI Landscape: Challenges and Innovations in Retail'.
In-video ad read · Podcast · 3 Jul 2025
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 2 episodes between 2025-07-03 and 2025-07-06, most recently 'you won’t be liked by everyone, advice session'.
In-video ad read · Podcast · 13 May 2025
Walmart is promoted with a listener offer link (walmart.com) in the show notes of 1 episode on 2025-05-13, most recently 'Gladiators | Son of a Boy Dad #300'.
Integrated segment · YouTube · 6 Apr 2025
Walmart sponsored The Ninja Fam! on YouTube; the most recent tracked video is 'This Is Our Last Video. Thank You For Being Awesome!' (2025-04-06). Detected from the video by SponsorRadar, not announced.
In-video ad read · Podcast · 21 Nov 2024
Walmart is linked (corporate.walmart.com) in the show notes of 1 episode on 2024-11-21, most recently 'Dylan's Supermarket Cold Case'.
In-video ad read · Podcast · 12 Oct 2023
Walmart is linked (walmart.com) in the show notes of 1 episode on 2023-10-12, most recently 'The Camper And The Counselor'.
Integrated segment · YouTube · Undated
Walmart is on Genevieve's Playhouse - Learning Videos for Kids's YouTube sponsor wall, carried in 10 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Walmart is on Unspeakable's YouTube sponsor wall, carried in 15 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Walmart is on Smosh Games's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Integrated segment · YouTube · Undated
Walmart is on Dallin and Bella 's YouTube sponsor wall, carried in 2 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against e-commerce & retail peers
Confirmed deals only. The full e-commerce & retail leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Walmart | 7 | 5 | 0 | Creators and podcasts | 20 Aug 2026 |
| Uncommon Goods | 25 | 0 | 0 | Creators and podcasts | 28 Nov 2025 |
| Target | 14 | 8 | 0 | Creators and podcasts | 7 Aug 2026 |
| bol | 13 | 5 | 0 | Creators and podcasts | 4 Sep 2026 |
| JD Sports | 7 | 0 | 0 | Kabaddi, hockey, tennis and more | 2025 |
Questions people ask
What does Walmart sponsor?
Walmart has 7 confirmed sponsorship properties on record, mostly in creators and podcasts, then business, tech and industry, including Primary Technology, The Viall Files, What Was That Like - True Stories. Real People.. The latest is dated 20 Aug 2026.
Know when Walmart signs something new
One email when Walmart or an e-commerce & retail rival signs a sponsorship, an ambassador or a campaign.
Work at Walmart? Claim this page
Correct it and add what is missing. Anyone can report an error; we fix confirmed errors within 7 days.