Who sponsors Dig It with Jo Whiley and Zoe Ball
4 brands have sponsored Dig It with Jo Whiley and Zoe Ball. Not here yet: technology & software, healthcare, fashion & lifestyle, home & building, food.
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The sponsors
Most seasons first. Tiers as printed by the organiser or reported in the trade press.
| Brand | Category | Tier | Seasons | Check |
|---|---|---|---|---|
| Britishpodcastawards | – | In-video ad read | 2026 | |
| L'Oréal India | Personal & home care | In-video ad read | 2026 | |
| Panda London | – | In-video ad read | 2026 | |
| Starling Bank | Banking & finance | In-video ad read | 2026 |
10 more brands listed but not confirmed on the source
| Brand | What the check found | Seasons |
|---|---|---|
| Alzheimer's | 2026 | |
| Ancient | 2026 | |
| Belvoir Farm | 2026 | |
| Benecol | 2026 | |
| Costa Coffee | 2026 | |
| DIG | 2026 | |
| Mr Fothergills | 2026 | |
| QVC | 2026 | |
| Stripeandstare | 2026 | |
| Tripadvisor | 2026 |
Categories here
Not here yet
Categories common on other creators and podcasts properties with no sponsor here.
For organisers, the open categories. For brands in them, room without a rival.
Brands on similar properties, not on this one
They sponsor two or more other creators and podcasts properties. For organisers, the shortlist.
Similar creators and podcasts properties
Every deal, with its source14 rows · what our check found on each source page
In-video ad read · Podcast · 19 Aug 2026
Starling is named as a sponsor in the show notes of 17 episodes between 2026-08-19 and 2026-09-07, most recently 'DIG IN: How To Avoid an Argument Escalating - Relationship Special with Karen Do'.
In-video ad read · Podcast · 17 Aug 2026
L'Oréal Paris is named as a sponsor in the show notes of 10 episodes between 2026-08-17 and 2026-09-02, most recently 'Jo's First Crush, Dolly and a September Reset'.
In-video ad read · Podcast · 17 Aug 2026
Panda London is named as a sponsor in the show notes of 13 episodes between 2026-08-17 and 2026-09-02, most recently 'Jo's First Crush, Dolly and a September Reset'.
In-video ad read · Podcast · 15 Jul 2026
Britishpodcastawards is promoted with a listener offer link (britishpodcastawards.com) in the show notes of 3 episodes between 2026-07-15 and 2026-07-22, most recently 'Trolls, Goals & Saying Goodbye'.
10 more rows we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
In-video ad read · Podcast · 19 Aug 2026
DIG is named as a sponsor in the show notes of 48 episodes between 2026-08-19 and 2026-09-07, most recently 'DIG IN: How To Avoid an Argument Escalating - Relationship Special with Karen Do'.
In-video ad read · Podcast · 20 Jul 2026
Costa Coffee is named as a sponsor in the show notes of 1 episode on 2026-07-20, most recently '112: DIG IN: Childhood Nostalgia, Menopause Songs and A Flatulence Confession'.
In-video ad read · Podcast · 15 Jun 2026
QVC is named as a sponsor in the show notes of 10 episodes between 2026-06-15 and 2026-07-08, most recently '109: Dig It Live: Celeb Guests, 1,000 Diggers & An On-Stage Rave'.
In-video ad read · Podcast · 15 Jun 2026
Belvoir Farm is named as a sponsor in the show notes of 7 episodes between 2026-06-15 and 2026-07-01, most recently '107: Zoe's Big News & Buried Sausage Spells'.
In-video ad read · Podcast · 10 Jun 2026
Stripeandstare is promoted with a listener offer link (stripeandstare.com) in the show notes of 4 episodes between 2026-06-10 and 2026-07-01, most recently '107: Zoe's Big News & Buried Sausage Spells'.
In-video ad read · Podcast · 4 Jun 2026
Benecol is named as a sponsor in the show notes of 1 episode on 2026-06-04, most recently '99: Cholesterol, Menopause & Heart Health: What Every Woman Should Know'.
In-video ad read · Podcast · 22 Apr 2026
Tripadvisor is promoted with a listener offer link (tripadvisor.co.uk) in the show notes of 8 episodes between 2026-04-22 and 2026-05-27, most recently '96: Ideal Retirement Communes and Virginity Songs'.
In-video ad read · Podcast · 6 Apr 2026
Alzheimer's is named as a sponsor in the show notes of 7 episodes between 2026-04-06 and 2026-05-25, most recently '95: DIG IN: Sibling Rivalry and Friendship Fallouts'.
In-video ad read · Podcast · 1 Apr 2026
Ancient is named as a sponsor in the show notes of 6 episodes between 2026-04-01 and 2026-09-07, most recently 'DIG IN: How To Avoid an Argument Escalating - Relationship Special with Karen Do'.
In-video ad read · Podcast · 1 Apr 2026
Mr Fothergills is promoted with a listener offer link (mr-fothergills.co.uk) in the show notes of 4 episodes between 2026-04-01 and 2026-04-15, most recently '84: Can You Really Detox From Cortisol?'.
Know when Dig It with Jo Whiley and Zoe Ball signs a new sponsor
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