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The Leela × Bryan Adams So Happy It Hurts India Tour, 2024

Brand
The Leela · Business services
Property
Bryan Adams So Happy It Hurts India Tour · EVA Live
Tier
Hospitality
Date
2024
Source
Loudest

Hospitality partner of the India leg.

Credits

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The Leela's other deals

Launch · 10 Aug 2026

The Leela launched 'Melodies by The Leela', a sonic brand identity, debuting with 'A Living Raga', a 14-track commemorative album composed by Grammy-winning sarod maestros Amaan Ali Bangash and Ayaan Ali Bangash to mark the brand's fortieth anniversary.

Talent: Amaan Ali Bangash, Ayaan Ali Bangash.

Sponsorship activation · 9 Feb 2026

The Leela closed the fourth season of its Maharaja Sawai Man Singh Polo Cup in Jaipur with a pre-finale gala at its newly unveiled Amber Terrace and an exhibition match, fronted by 'Icon of India' Sawai Padmanabh Singh and captain of The Leela Polo Team.

Talent: Sawai Padmanabh Singh.

Digital/social · 10 Nov 2025

The Leela unveiled a social-first film starring Princess Gauravi Kumari of Jaipur that reframes modern Indian royalty, showing heritage and individuality coexisting as she moves through spaces that echo the brand's own philosophy of contemporary Indian luxury.

Talent: Gauravi Kumari.

Festive · 28 Jul 2025

The Leela marked Independence Day with 'Echoes of India', a pan-India Independence Day celebration blending cultural storytelling and mindful hospitality across its properties as a tribute to the country.

Integrated campaign · 22 Nov 2024

The next phase of The Leela's tie-up with HH Sawai Padmanabh Singh of Jaipur, aimed at young affluent travellers who book for the experience. The Jaipur royal was styled against the group's palace properties to sell Indian heritage as something still lived in rather than preserved.

Talent: Sawai Padmanabh Singh.

Other · 23 Oct 2024

The Leela relaunched its wellness programme Aujasya around the values of energy, joy and vitality, signing cricketer Smriti Mandhana as 'Icon of India by The Leela' to embody the programme's active, balanced take on wellbeing for guests.

Talent: Smriti Mandhana.

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