Starbucks × Bryan Adams So Happy It Hurts India Tour, 2024

Ad film · 4 Apr 2026

A film and content series that follows Tata Starbucks' first estate-exclusive single-origin coffees from the Nullore, Margolly and Karadibetta estates in Coorg to the cup, showing how origin, altitude and farming shape flavour.

Ad film · 2 Aug 2025

A Friendship Day film in which friends reunite at their regular Starbucks and replay birthdays, job news and late-night talks over coffee, spanning Gen Z regulars, office colleagues and middle-aged companions.

Ad film · 19 Jul 2025

A store-set film that opens on a Blonde Almond Flat White being made bean to brew and cuts to customers with their own customised drinks, selling the Blonde Espresso Roast and the idea that personalisation is part of every order.

Festive · 19 Oct 2024

A Diwali digital film in which a young man persuades his parents to host surprise relatives at a decorated Starbucks instead of at home, giving his mother a break from the kitchen; backed by Diwali take-away cups, a festive menu and gifting.

Integrated campaign · 13 May 2023

A brand film in which elderly parents wait at a Starbucks to meet their transgender daughter for the first time and hear the barista call out 'three cold coffees for Arpita'; directed by Gaurav Gupta with trans model and actor Sia, and paired with product films for Picco, masala chai, filter coffee and milkshakes.

Talent: Sia.

Integrated campaign · 17 Aug 2022

A tenth-anniversary campaign that invited customers to send in their own beverage recipes for a chance to have their name and drink on the Starbucks menu, launched with a film produced with The Yellow Umbrella Films.

Agency: Edelman India.