Puma India × Vedanta Delhi Half Marathon, 2026

Sponsorship activation · 17 Apr 2026

A push around the Royal Challengers Bengaluru jersey telling fans to wear it outside the stadium, to the office, on holiday, at a wedding or a job interview. Built as a reel with the RCB squad plus a viral fan, extended into fan-participation posts and on-ground activity, and supported by an RCB Instagram broadcast channel.

Talent: Virat Kohli, Rajat Patidar, Krunal Pandya.

Ad film · 22 May 2025

A two-minute film for the Palermo sneaker built on jugaad, showing young people upcycling a PUMA jacket, hitchhiking to save money and rigging a bedsheet into a rooftop cinema screen. It follows a 2024 Palermo film set in Mumbai, Kolkata and Shillong.

Talent: Ibrahim Ali Khan, Shanaya Kapoor.

Kit supplier · Team · 2025

Kit supplier of Al-Hilal, 2025–present. Listed for the 2025–26 season.

Kit supplier · Team · 2025

Kit supplier of Al-Najma, 2025–present. Listed for the 2025–26 season.

Kit supplier · Team · 2025

Kit supplier of Al-Shamal, 2025–present. Listed for the 2025–26 season.

Partner · Event · 2025

Shown in the site's "Partners" grid; individual tiers are not printed.

Purpose · 4 Oct 2024

A campaign fronted by India women's cricketers Harmanpreet Kaur and Richa Ghosh, carrying the line that cricket is everyone's game and taking aim at who gets treated as a cricketer.

Talent: Harmanpreet Kaur, Richa Ghosh.

Sponsorship activation · 11 Jul 2024

An outdoor campaign for the Paris Olympics tied to PUMA's Indian Olympic Association partnership, translating athlete feats into city scale, such as PV Sindhu's smash speed set against a Mumbai local train route, with the imagery running across the train coaches.

Talent: PV Sindhu, PR Sreejesh, Kishore Jena.