Greenply × Filmfare Awards, 2023
- Brand
- Greenply · Home & building
- Property
- Filmfare Awards · Worldwide Media
- Tier
- Partner
- Date
- 2023
- Source
- Indiantelevision.com
Special partner.
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Greenply's other deals
Ad film · 5 Aug 2026
An AI-made film told from a termite's point of view, in which an ageing termite's last words to his heir are a warning to stay away from Greenply plywood with TermiVax technology because it would end the family line. Humour used to carry an anti-termite product claim.
Integrated campaign · 21 Aug 2025
The company's first campaign for its MDF line, signing Jr NTR as brand ambassador and putting the boards through a series of tests on film. Run in North and West India plus Andhra Pradesh and Telangana, in multiplexes and on YouTube, and extended into dealer, contractor and retailer activation.
Talent: Jr NTR.
Integrated campaign · 7 Oct 2024
A brand platform built around Gullu, a quick-witted CGI parrot the company billed as India's first bird influencer, who talks consumers, dealers and carpenters through fire resistance and zero-emission plywood in a series of short films. Directed by Shayak Roy for Better Late Than Never Films and rolled out in more than 34 cities.
Agency: Ogilvy.
Associate sponsor · Film · 2024
Billed by Mythri Movie Makers as the film's Interior Excellence Partner, with social-media contests and digital campaigns running off the association.
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