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Birla Estates × India Art Fair, 2026

Brand
Birla Estates · Home & building
Property
India Art Fair · Angus Montgomery Arts
Tier
Partner
Date
2026
Source
India Art Fair

Luxury Real Estate Partner (Premier Partner)

Credits

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Birla Estates's other deals

Sponsorship activation · 11 Apr 2026

A season-long Indian T20 League 2026 campaign built on Birla Estates' continuing partnership with Gujarat Titans, pairing the discipline of high-performance sport with the precision of thoughtfully designed homes through fan engagement and exclusive customer experiences.

Digital/social · 17 Jan 2026

A consumer-education platform simplifying real estate for homebuyers via a microsite, chatbot, podcast series (hosted by Raj Shamani) and short films fronted by Vicky Kaushal, Sufi Motiwala, Kumud Mishra and Parag Tyagi, addressing real buyer questions on documentation, compliance and RERA; the second edition was backed by a Birla Estates x ANAROCK "Homebuyer Awareness Survey."

Talent: Vicky Kaushal, Sufi Motiwala, Kumud Mishra, Parag Tyagi.

Shirt sponsor · Team · 2026

Front-of-shirt sponsor of Gujarat Titans, 2026–present.

Sponsorship activation · 5 Apr 2025

Birla Estates' Indian T20 League 2025 campaign with cricketers Virat Kohli, Bhuvneshwar Kumar and Krunal Pandya, drawing a parallel between Chinnaswamy Stadium and Birla Estates homes through three digital films; ran alongside Birla Estates' fourth consecutive year as Principal Sponsor of Royal Challengers Bengaluru (RCB). Conceptualised and produced by McCann.

Agency: McCann. Talent: Virat Kohli, Bhuvneshwar Kumar, Krunal Pandya.

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