Farmley
Healthy Gifting This Diwali
Skip the usual sweets and fried snacks. 🎁 Flat 15% OFF on orders above ₹3,499. Use code DIWALI15 Gift healthy, delicious goodness with Farmley this Diwali! 🪔
View in Ad LibraryShop now · farmley.com
Indian D2C food and drink brands, side by side
12 brands. Alpino runs the most: 26 Meta ads live in India, 6 of them advertise on Facebook and Instagram, and 5 have a sponsorship or creator deal on record.
The brands
Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.
| Brand | Meta ads live | Creator deals | Sponsorships | Campaigns | Ambassadors | Latest deal |
|---|---|---|---|---|---|---|
| Alpino | 26 | – | – | – | – | – |
| Country Delight | 22 | – | – | 2 | – | 27 Apr 2023 |
| The Whole Truth | 22 | – | 1 | 1 | 2 | 2026 |
| Licious | 20 | – | – | 2 | – | 29 Jul 2026 |
| Blue Tokai | 16 | – | 2 | 1 | – | 2026 |
| Farmley | 13 | – | – | 2 | 1 | 14 May 2024 |
| Happilo | – | – | 1 | 1 | 2 | 17 Oct 2022 |
| Phab | – | – | 1 | – | – | 2025 |
| Sleepy Owl | – | – | – | 1 | – | 25 Aug 2022 |
| Slurrp Farm | – | – | – | 1 | 1 | 4 May 2022 |
| Yoga BarOwned by ITC since 2026 | – | – | 1 | – | – | 2026 |
| Anveshan | – | – | – | – | – | – |
Newest ads in the category
The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.
Licious
High-Protein Licious Eggs – Flat 30% Off + Free Delivery
A fitness staple done right. Not all eggs are egg-cellent, but Licious Eggs deliver clean, high-quality protein you can trust. Start your fitness journey with better nutrition. First order gets flat 30% off + free delivery. Code: TRYLICIOUS
Watch in Ad LibraryOrder now · play.google.com
Licious
Exclusive Sizzling Offers 💥
Sizzl Hot Launch 🔥 Hungry for something new? Say hello to Sizzl. Big on flavour, easy on effort. Bold taste, big spice, serious cravings. Order now on Licious.
View in Ad LibraryOrder now · play.google.com
Licious
Exclusive Sizzling Offers 💥
Hot Take: One pack is never enough. 🔥 Buy 1, Get 1 FREE on Sizzl momos. Big spice, bold flavour, double the fun. Only till 5th Nov.
View in Ad LibraryOrder now · play.google.com
Licious
FLAT 20% OFF + FREE DELIVERY
⏳ Offer alert: Buy 1, Get 1 FREE on loaded chicken momos. Thin casing, juicy chicken, big flavour. Sizzl just dropped the perfect deals, with bestsellers starting at just ₹149.Limited time offer. Grab the deal today🔥
Watch in Ad LibraryOrder now · play.google.com
Licious
FLAT 20% OFF + FREE DELIVERY
Love prawns, hate the cleaning? 😍 Get perfectly cleaned, fresh, never-frozen prawns from Licious. Less hassle, more deliciousness!
Watch in Ad LibraryOrder now · play.google.com
Licious
A store that's earned its stars ⭐
Loved for quality and freshness with ⭐ reviews to prove it! Visit Licious Store ECC Road Whitefield, NOW OPEN! 📍5th Cross, Pattandur ECC Road, Opp Prestige Pine Forest
Watch in Ad LibraryLearn more · maps.app.goo.gl
Licious
See why families love Licious Stores ❤️
Real shoppers. Real experiences. ❤️ See why families love Licious Stores. Now open in ECC Road Whitefield! 📍5th Cross, Pattandur ECC Road, Opp Prestige Pine Forest, Whitefield - 560066
Watch in Ad LibrarySee details · maps.app.goo.gl
Their deals
Confirmed sponsorships, creator deals and campaigns from these brands, newest first.
Regional · 29 Jul 2026
A Chennai-focused campaign built around a familiar Tamil dining ritual, fronted by actors Saranya Ponvannan and Sruthi Hariharan to celebrate Tamil dining traditions and localise the brand for the market.
Talent: Saranya Ponvannan, Sruthi Hariharan.
Launch · 5 Jun 2026
A campaign built around Licious's expansion into the momos category, tapping into India's momo culture to promote its new frozen momo range; trade press reported the campaign reaching over 18 million consumers with sales growth of up to 5.2x in Mumbai, Bengaluru and Delhi-NCR.
Partner · Event · 2026
Listed under Partners
Partner · Event · 2026
Listed under Partners; afaqs! reports the tier as Exclusive Coffee Partner
Yoga Bar→Goafest
Partner · Event · 2026
Listed under Other Sponsors on Goafest's own 2026 sponsor page.
Partner · Event · 2025
Coffee Partner
Other · 31 May 2024
Blue Tokai partnered with motorcycle brand Royal Enfield to introduce a co-branded specialty coffee blend, announced on the roaster's own press page and linking two lifestyle brands that share a travel- and adventure-minded audience.
Purpose · 14 May 2024
A consumer-education campaign announcing Farmley's transition to a 100% palm-oil-free product range, replacing palm oil with olive oil, ghee or zero-oil formulations and raising awareness of palm oil's health, deforestation and climate impact.
Show 8 more
Ad film · 21 Jul 2023
A campaign fronted by former India cricket captain Rahul Dravid promoting Farmley's snacks under the 'Healthy Ko Rakhe Healthy' ('keep it healthy') platform; a second phase followed in August 2023.
Talent: Rahul Dravid.
Digital/social · 27 Apr 2023
Three in-house-conceptualised ad films for Country Delight's tender coconut water, promoting its 'Zyaada Paani' (more water) USP through comic and romantic vignettes, produced by The Talesmith and released on digital platforms.
Launch · 17 Oct 2022
Happilo's first celebrity campaign signed real-life couple Sidharth Malhotra and Kiara Advani as brand ambassadors, with a festive-season TVC in which mascot Happi the bear energises a bored party with Happilo's dry fruits and trail mixes. Released in Hindi, Marathi, Tamil, Telugu and Kannada.
Talent: Sidharth Malhotra, Kiara Advani.
Digital/social · 11 Oct 2022
A festive-season digital campaign of two ad films ('Anniversary' and 'Football') encouraging consumers to make healthier lifestyle choices, conceptualised in-house and directed by Jeet Lotia of Another Idea Productions.
Sleepy Owl→That Good / Your Loss
Digital/social · 25 Aug 2022
Sleepy Owl Coffee's first brand campaign, built around the hashtag #YourLoss and fronted by its blue owl mascot, telling audiences the coffee is 'That Good' and missing it is 'Your Loss.' The launch sparked witty Instagram banter with brands like AirAsia, Tinder, Blinkit and Zepto.
Slurrp Farm→#YesKaTimeAaGaya
Digital/social · 4 May 2022
Slurrp Farm's first brand campaign starred investor and brand ambassador Anushka Sharma in a rapper avatar across three digital films dramatising a mother's constant battle to say no to unhealthy food and yes to Slurrp Farm's millet-based snacks made without maida or refined sugar.
Talent: Anushka Sharma.
Launch · 13 Apr 2022
A three-film series with comedian Rohan Joshi and founder Shashank Mehta contrasted 'healthy' packaged-food claims with The Whole Truth's clean-label products, culminating in the launch of a dates-sweetened dark chocolate.
Talent: Rohan Joshi, Shashank Mehta.
Shirt sponsor · Team · 2022
Front-of-shirt sponsor of Rajasthan Royals, 2022–2023.
Why each brand is on the list
The source we opened for each brand. P: the brand or a filing. S: named business press.
- Alpino. Inc42 (S)
- Country Delight. Wikipedia (S)
- The Whole Truth, founded 2019. Karo Startup (S)
- Licious, founded 2015. Inc42 (S)
- Blue Tokai. Wikipedia (S)
- Farmley, founded 2017. Inc42 (S)
- Happilo, founded 2016. YourStory (S)
- Phab. Inc42 (S)
- Sleepy Owl, founded 2016. Inc42 (S)
- Slurrp Farm, founded 2016. Inc42 (S)
- Yoga Bar, founded 2014, owned by ITC since 2026. Entrepreneur India (S); afaqs (S)
- Anveshan, founded 2020. Entrackr (S)
Who counts as an Indian D2C brand
A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.
Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.
Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.
Missing a brand? Send it to us.