Blue Tokai
Blue Tokai sponsors 2 properties, mostly culture, arts and literature, and has 1 campaign on record. 1 confirmed in 2026.
3 of 3 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Partner · Event · 2026
Listed under Partners; afaqs! reports the tier as Exclusive Coffee Partner
Partner · Event · 2025
Coffee Partner
Campaigns
With the agency and talent where the trade press named them.
Other · 31 May 2024
Blue Tokai partnered with motorcycle brand Royal Enfield to introduce a co-branded specialty coffee blend, announced on the roaster's own press page and linking two lifestyle brands that share a travel- and adventure-minded audience.
Against beverages peers
Confirmed deals only. The full beverages leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Blue Tokai | 2 | 1 | 1 | Culture, arts and literature | 2026 |
| Coca-Cola India | 13 | 8 | 10 | TV and streaming | 22 Aug 2026 |
| Bisleri | 24 | 12 | 9 | Running and fitness | 2027 |
| Red Bull India | 13 | 7 | 1 | Esports and gaming | 2026 |
| Tata Consumer Products | 2 | 3 | 9 | Film | 22 Aug 2026 |
Where peers sponsor and Blue Tokai doesn't
| Property | Peers on it |
|---|---|
| Mohun Bagan Super Giant | Coca-Cola India, Tata Consumer Products |
| Battlegrounds Mobile India Masters Series | Bisleri, Red Bull India |
| International Film Festival of India (IFFI), Goa | Bisleri |
| Comic Con India | Red Bull India |
| Pushpa 2: The Rule | Tata Consumer Products |
| India Art Fair | Bisleri |
| ET NOW Global Business Summit | Bisleri |
| Antaragni | Coca-Cola India |
Questions people ask
What does Blue Tokai sponsor?
Blue Tokai has 2 confirmed sponsorship properties on record, mostly in culture, arts and literature, including Kala Ghoda Arts Festival, Serendipity Arts Festival. The latest is dated 2026.
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