boAt
Where Jewellery-Inspired Design Meets Innovation
Elegance with a smarter edge
Watch in Ad LibraryShop now · amazon.in
Indian D2C electronics and appliances brands, side by side
9 brands. boAt runs the most: 24 Meta ads live in India, 2 of them advertise on Facebook and Instagram, and 4 have a sponsorship or creator deal on record.
The brands
Meta ads live in India as of 6 Nov 2026. Deal counts are properties with a deal on record.
Newest ads in the category
The 8 most recent Facebook and Instagram ads from these brands. Each opens in Meta's Ad Library.
boAt
Smarter Features for Growing Kids
More freedom to explore for them. More ways to stay connected for you.
View in Ad LibraryShop now · amazon.in
boAt
Expressions Of Premium Style
Her style deserves a smarter touch
View in Ad LibraryShop now · amazon.in
boAt
Meant To Make A Statement
A premium finish with presence
View in Ad LibraryShop now · flipkart.com
boAt
Stay Powered. Spare Them the Worry.
Keep your phone powered and their wildest assumptions away with up to 20,000mAh capacity on boAt Apex Powerbanks.
Watch in Ad LibraryShop now · amazon.in
boAt
Smart Health Meets Premium Style
Premium metal for a bold look
Watch in Ad LibraryShop now · flipkart.com
boAt
Premium Watches That Define His Style
Two distinct styles for him
View in Ad LibraryShop now · flipkart.com
Atomberg Technologies
The Smart Choice For Home
Atomberg smart fans work with remote, app, and voice control! Adjust fan speed, set timers, and switch modes without leaving your bed or sofa. Upgrade now.
Watch in Ad LibraryShop now · atomberg.com
Their deals
Confirmed sponsorships, creator deals and campaigns from these brands, newest first.
Festive · 24 Aug 2026
A Raksha Bandhan campaign with quick-commerce partner Blinkit, shot as a mock-documentary featuring actor Arbaaz Khan gently sending up Bollywood's exaggerated 'Bhai' persona. Conceptualised and created in-house by boAt, produced by Dryft.
Talent: Arbaaz Khan.
Digital/social · 26 Jun 2026
A two-film digital campaign for the Airdopes ProClip open-ear earbuds featuring actor Sonam Bajwa and creator Ambrish Verma, addressing consumer concerns about fit, privacy and ambient awareness in open-ear audio.
Talent: Sonam Bajwa, Ambrish Verma.
AI+ Nova→India's Got Latent
Presenting sponsor · YouTube · 19 Jun 2026
Powered-by sponsor on the season-two return. The pitch this time was that the brand gets folded into the joke rather than kept safely away from it.
Purpose · 7 May 2026
A Mother's Day ad about a mother who turns to an always-patient AI chatbot for help after her son brushes off a request, using the joke to needle sons who neglect their mothers' small asks.
Ad film · 17 Apr 2026
A humour-led ad film fronted by actor Jackie Shroff, echoing his old polio-awareness PSAs in a nostalgic, comic register to explain the benefits of Atomberg's water purifier.
Talent: Jackie Shroff.
Ai+ Smartphone→Kaun Banega Crorepati season 18
Associate sponsor · TV show · 2026
Signed to season 18 of Kaun Banega Crorepati as a associate sponsor, in Sony's pre-launch roster of more than 25 sponsors.
Product placement · Series · 18 Sep 2025
A co-branded ad film plus repeated in-scene use — a boAt speaker at parties and in personal listening moments.
Ad film · 2 Aug 2024
A campaign film starring brand ambassadors Virat Kohli and Taapsee Pannu, built on the idea that external voices and feedback shape personal growth alongside listening to one's inner voice. Conceptualised in-house by Noise.
Talent: Virat Kohli, Taapsee Pannu.
Festive · 22 Mar 2024
Under its 'Noise of India' campaign platform, Noise collaborated with artist Idris Ahmed on vibrant, downloadable Holi-themed watch faces for its smartwatches, celebrating festival and cultural motifs.
Talent: Idris Ahmed.
Show 4 more
Ad film · 2 Feb 2024
A two-film TVC campaign featuring cricket commentator Harsha Bhogle playing on double meanings of being a 'fan', extending Atomberg's cricket-linked brand partnerships to promote its smart fans.
Talent: Harsha Bhogle.
Boult→Boult-Z
Influencer · 11 Aug 2023
A 6-week youth-engagement programme marking Boult's 6-year anniversary, piloted with Viral Fission and 65 key opinion leaders who created branded content and formed campus brand-advocate groups to raise awareness of Boult's audio and smartwatch products.
Agency: Viral Fission.
Ad film · 18 Feb 2023
Atomberg's second TV campaign brought back its mascot twins Atom and Berg, joking about 'upar waala' (a higher power) while touting the design and energy-saving features of Atomberg fans.
Fire-Boltt→Fire-Boltt 360 launch with Vicky Kaushal
Launch · 17 Jun 2021
Fire-Boltt signed actor Vicky Kaushal as brand ambassador to launch the Fire-Boltt 360 smartwatch, a rotating-menu device with 2,000+ built-in games and health tracking, framed around an 'energy, action, dynamism' brand identity.
Talent: Vicky Kaushal.
Why each brand is on the list
The source we opened for each brand. P: the brand or a filing. S: named business press.
- boAt, founded 2016. Business Today (S)
- Atomberg, founded 2012. afaqs (S); Wikipedia (S)
- Noise, founded 2014. Velocity (S)
- AI+ Nova, founded 2025. The Week (S)
- Ai+ Smartphone, founded 2025. The Week (ANI release) (S)
- Boult, founded 2017. Inc42 Brandlabs (S)
- Fire-Boltt. Storyboard18 (S); Razorpay (S)
- Lifelong, founded 2015. Lifelong Online (P)
- Upliance, founded 2021. Inc42 (S); Inc42 (S)
Who counts as an Indian D2C brand
A consumer product brand founded in India that started online: on its own website or app, plus Amazon, Flipkart, Myntra, Nykaa and the quick-commerce apps. A brand that later opened stores still counts, because the test is how it started.
Marketplaces and retailers, service and rental apps, cafes, and FMCG brands that started in shops are not on this list. Where a larger company holds a majority stake, the brand stays on the list and we name the owner and the year.
Every brand here has a source we opened: the brand's own page or a filing (P), or named business press (S). A brand we could not settle stays off until we can. How we check.
Missing a brand? Send it to us.