Molten Beauty launch with Myntra
Vellvette Lifestyle, the company behind Sugar Cosmetics, built a new skincare-and-makeup brand with Myntra and put it into market just before Myntra's Big Fashion Festival. Molten Beauty is pitched skin-first at Gen Z shoppers on Myntra, with the debut range set to grow past 50 SKUs inside a year.
| Brand | SUGAR Cosmetics |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | digital |
| Source | afaqs! |
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