Procter & Gamble India
The company behind Procter & Gamble India, with 10 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 15 Jun 2026
Chunky Panday attempts a cinematic comeback across action scenes and emotional monologues, and the one thing that never comes back is his dandruff. The film argues that flakes disappearing is not the same as the fungal cause being handled.
Talent: Chunky Panday.
Launch · 27 Mar 2026
Gillette India signed India cricketer Abhishek Sharma as brand ambassador to launch its Guard 3-in-1 grooming range.
Talent: Abhishek Sharma.
Digital/social · 6 Nov 2025
A Vicks cough-drop ('goli') campaign fronted by comedian Zakir Khan that drove wide social conversation, discussed as a trend piece by trade press.
Talent: Zakir Khan.
Purpose · 17 May 2024
The fifth edition of Whisper's Keep Girls In School movement, aimed at teaching period education to children of every gender from the classroom up. The film opens on girls who think a period is an injury or a punishment, until a teacher decides to explain it to the whole class.
Launch · 15 Apr 2024 · Reported value Rs 50,
Oral-B signed cricketer Rohit Sharma as brand ambassador to launch the Criss Cross toothbrush from Rs 50, on the argument that buyers assume every toothbrush cleans the same way. Conceptualised by DDB Mudra.
Agency: DDB Mudra. Talent: Rohit Sharma.
Purpose · 10 Oct 2023
The next leg of Olay's ten-year STEM programme, timed to the International Day of the Girl Child, arguing that Indian girls lack female mentors in science. The film walks through Anandibai Joshi, Kamala Sohonie, Janaki Ammal and Kalpana Chawla, and the initiative adds mentorship for young girls.
Purpose · 20 Jun 2022
An extension of Pampers' #ItTakes2 equal-parenting platform that asks new fathers to claim time with the baby rather than leaving the work to the mother.
Ad film · 24 May 2022
Singer Shreya Ghoshal fronts a film that pairs a lullaby to get the baby to sleep with a diaper meant to keep it asleep. She also re-recorded four regional lullabies for the brand.
Talent: Shreya Ghoshal.
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Integrated campaign · 25 Apr 2022
Ariel bought space inside a newspaper's matrimonial classifieds so prospective grooms could declare 'I #ShareTheLoad' in their profiles, giving women a way to filter for men who would treat them as equals. It extended the #SeeEqual film, which had passed 100 million views since February 2022.
Purpose · 13 Apr 2022
A #KeepGirlsInSchool film about the period education missing from Indian schooling, made to cut the dropout rate among girls by delivering menstrual hygiene information and access to products.
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