Lenovo India
The company behind Lenovo / Motorola India, with 7 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Ad film · 21 Aug 2026
Two entirely AI-generated films, one for the motorola edge 70 max using sloths as a metaphor for things that slow people down, the other for the moto g max set to the Bollywood track 'Baar Baar Dekho' and aimed at Gen Z. Motorola used the pair to test AI as a creative medium rather than only as a phone feature.
Experiential · 11 Mar 2026
Launch film for Motorola Signature, built around a staged activation at Jio World Drive in Mumbai where a motionless brand representative comes alive when a shopper says 'Hello Moto Signature', triggering live music, tailoring and fine-dining services that dramatise the Signature Club privileges.
Agency: Schbang.
Experiential · 20 Aug 2025
Experience zones in tech parks in Delhi, Bengaluru and Mumbai let IT and business decision-makers try the Intel-built ThinkPad X9 Aura Edition, while anamorphic displays ran at major airports and the Jio World Convention Centre. Dentsu B2B led strategy and Posterscope the OOH; Lenovo counted 1,300-plus professionals engaged in two days.
Agency: Dentsu B2B.
Ad film · 19 Jul 2025
Brand campaign introducing Jasprit Bumrah and gaming creator Mythpat (Mithilesh Patankar) as ambassadors. One film has Bumrah in an AI lab using Lenovo AI Now to analyse his wrist and ball trajectory; the other traces Mythpat's path from engineering intern to a 16-million-subscriber channel. Pitched at Gen Z under pressure.
Talent: Jasprit Bumrah, Mythpat.
Digital/social · 30 Apr 2025
An in-game activation by Leo with Intel: 12 gaming influencers entered a popular shooter as undercover 'Gamers on Duty', used the game's 15-second hold mechanic to confront 'campers' hiding because of laggy laptops, and offered them Legion upgrade discounts on the spot. The encounters became shareable content.
Agency: Leo.
Digital/social · 31 Jan 2024
Three hyper-real CGI reels put the motorola razr 40 Ultra in Pantone's Peach Fuzz colour into Indian landmarks, unfolding at the Bandra-Worli Sea Link, India Gate and Amer Fort, then amplified by creators using Instagram's sequence feature.
Agency: Barcode Entertainment.
Sports · 9 Oct 2023
Three films timed to the ICC Men's Cricket World Cup 2023 that sell Lenovo laptops as the gadget to watch the match on: one survives a dog knocking it over, one unlocks instantly so no ball is missed, one lets a woman work while tracking the score for her father.
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