Flipkart

Integrated campaign · 28 May 2026

Flipkart Fashion launched 'GRWM GRWM' (a play on 'Get Ready With Me', read as 'Garam Garam'), a trend-led end-of-season sale fronted by a TVC jingle and more than 1,000 creators posting fashion content on Meta and YouTube, aimed at Gen Z shoppers.

Integrated campaign · 17 Apr 2026

Cleartrip moved its story away from discount claims and towards what the saving buys, showing urban travellers aged 18 to 40 holding back on small holiday indulgences and then saying yes to them. Built on the insight that people remember the splurge, not the discount.

Agency: FCB Kinnect.

Ad film · 28 Mar 2026

A cricket-season television campaign with Salman Khan built as a deliberately stripped-down anti-ad: he delivers his line, says 'Lo bol diya' and walks away. Follow-up films through the season satirise advertising cliches such as vanity vans and overproduced shoots.

Agency: Quotient Ventures. Talent: Salman Khan.

Integrated campaign · 17 Mar 2026

Flipkart released two slice-of-life TVCs, one following a bride's family styling her for a function and another following neighbours bonding over home finds, positioning the marketplace as a source of everyday fashion and home discovery for women shoppers.

Agency: Leo Burnett.

Ad film · 21 Oct 2024

Flipkart's quick commerce app turned rivals' stock line 'get it in minutes' into a free plug for itself, with chess grandmaster Viswanathan Anand slowly working out that every competitor saying 'in minutes' is naming Flipkart Minutes. Framed as a thank-you note to the competition.

Agency: DDB Mudra Group. Talent: Viswanathan Anand.

Influencer · 26 Sep 2024

The Flipkart-backed UPI app introduced SUMO, an AI-generated brand influencer drawn as a human in a goat avatar, in a digital film about his irritation with pointless UPI reward gimmicks. The character was used to carry the app's no-nonsense cashback line on social.

Ad film · 29 Nov 2023

Flipkart released the second phase of its seller-focused 'Kuch Khaas Kamao' campaign, two ad films (a glassware store and an idli-maker vignette) dramatising how sellers build trust with customers through the Flipkart Seller Hub.

Ad film · 1 Mar 2023

Shopsy launched an ad film starring Sara Ali Khan built around Indian parents doubting how cheap their children's online purchases really are, using the film to push Shopsy's low-price positioning across kurtis, sarees, watches and home products for Tier 2 India.

Talent: Sara Ali Khan.