DS Group (Rajnigandha, Pulse, Catch)
The company behind DS Group (Rajnigandha, Pulse, Catch), with 12 confirmed deals on Monumentum.
Deals
Newest first, with what our re-check found on each source.
Regional · 5 Jun 2026
Catch's first regional-first film, in Bengali with Subhashree Ganguly, reworks the brand line as 'Karon Khabar Shudhu Matro Khabar Hoye Na' and lands on 'Haathe Dhoye Jaye, Catch Kore Naaye'; a two-minute film, 60-second cuts and a Jamai Shoshti festive edit for West Bengal, with dedicated Bengal social handles.
Agency: Dentsu. Talent: Subhashree Ganguly.
Ad film · 15 May 2026
Akshay Kumar's first Sprinklers film has Rajpal Yadav posing as Italian, chaat and fusion chefs while Akshay secretly fixes each dish with a Catch sprinkler, ending on a 'raita phail gaya' gag and the Raita Masala sprinkler; on TV, social and OTT.
Agency: Dentsu Creative Webchutney. Talent: Akshay Kumar, Rajpal Yadav.
Digital/social · 1 May 2026
The seventh Pulse Loyalty Day asked fans to make mocktails with Pulse candy, seeded by chef recipes and nano and micro influencers, with Mannara Chopra joining and merchandise for 100 loyalists; it ran from 1 to 15 May.
Talent: Mannara Chopra.
Ad film · 20 Apr 2026
Catch's first salt-category film has a young girl in a neighbourhood play area explaining pink rock salt's origins and benefits to two mothers, reframing salt as an informed choice under 'Kyunki Khana Sirf Khana Nahi Hota'.
Agency: Dentsu Creative Webchutney.
Purpose · 27 Feb 2026
The sixth World Compliment Day edition thanked gig and essential workers with localised 'Thank You' billboards, geo-targeted media and regional social collaborations in native languages; Zepto, Swiggy, Rapido and Myntra partnered.
Ad film · 31 Jan 2026
An ingredient film directed by French filmmaker Bruno Aveillan follows the selection of ingredients and the master blender's work, to argue that Rajnigandha's premium taste is craft rather than accident; on TV, YouTube, Instagram, Facebook and OTT.
Agency: McCann Advertising.
Purpose · 4 Apr 2025
Second edition of the group's waste-segregation push. After putting colour-coded bin indicators on its own packs, DS Group asked other companies and individuals to adopt the Tidyman symbol, backing the ask with hoardings, digital films, social and on-ground activity plus a dedicated microsite.
Digital/social · 16 Oct 2023
During the 2023 cricket World Cup, fans registered on a microsite and used generative AI to make cricket artworks in styles such as oil on canvas, shared them with the hashtag and competed for phones and smartwatches; Mindshare built it.
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Digital/social · 1 Aug 2020
Friendship Day film for the Pass Pass mouth freshener, built on the line 'Door se hi sahi, is saal manate hain dosti dil ki nazdeekiyon se'. It walked through friendships formed inside families and neighbourhoods at a time when people could not meet.
Digital/social · 12 May 2018
Mother's Day film about a childless woman who mothers a neighbour's son and is thanked by the boy's mother with a card and a cake. The fourth year of a platform the brand says drew 5.8 million views on its own channels the previous year.
Ad film · 29 Nov 2017
Ambassador film with Priyanka Chopra, shot in a stillomatic style, in which street scenes that look rude at first sight turn out to be small acts of rescue. It set the brand's long-running 'goodness shines through' platform.
Agency: L&K Saatchi & Saatchi. Talent: Priyanka Chopra.
Digital/social · 4 Sep 2017
Teachers' Day short film with mimicry artist Sanket Bhosale, about the teacher who spots a pupil's hidden talent, released with a contest asking viewers to post the line a teacher once told them. Second year of the platform.
Agency: The Mob. Talent: Sanket Bhosale.
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