Adopt The Tidyman (#CatchTheRightBin)
Second edition of the group's waste-segregation push. After putting colour-coded bin indicators on its own packs, DS Group asked other companies and individuals to adopt the Tidyman symbol, backing the ask with hoardings, digital films, social and on-ground activity plus a dedicated microsite.
| Brand | DS Group (Rajnigandha, Pulse, Catch) |
|---|---|
| Agency | Not named |
| Talent | Not named |
| Channels | OOH, digital, social, on-ground |
| Source | exchange4media |
More from DS Group (Rajnigandha, Pulse, Catch)
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| Pulse of Moving IndiaPurpose · 27 Feb 2026 | Purpose | – | 27 Feb 2026 |
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| #rajnigandhamasterstrokeDigital/social · 16 Oct 2023 | Digital/social | – | 16 Oct 2023 |
| Iss Dosti Mein Hai Kuch KhaasDigital/social · 1 Aug 2020 | Digital/social | – | 1 Aug 2020 |