#BestCokeEver?
The India launch campaign for the reformulated zero-sugar variant, with Kriti Sanon asking people to try it and decide whether it beats the original. Built to drive trial under a #TryItFirst call to action.
| Brand | Coca-Cola India |
|---|---|
| Agency | Not named |
| Talent | Kriti Sanon |
| Channels | TV, digital, OOH, social, in-store |
| Source | MediaNews4U |
More from Coca-Cola India
| Campaign | Type | Agency | Date |
|---|---|---|---|
| Sprite Tejas ExpressExperiential · 22 Aug 2026 | Experiential | – | 22 Aug 2026 |
| New global visual identityRebrand · 20 Jul 2026 | Rebrand | – | 20 Jul 2026 |
| HalftimeIntegrated campaign · 15 Apr 2026 | Integrated campaign | VML | 15 Apr 2026 |
| Jeere mein heera, Rimzim JeeraAd film · 20 Feb 2026 | Ad film | Talented | 20 Feb 2026 |
| Spicy ko de Sprite ka TadkaAd film · 28 Aug 2025 | Ad film | Ogilvy India | 28 Aug 2025 |
| Fanta MangtaAd film · 4 Feb 2025 | Ad film | VML | 4 Feb 2025 |
| Taste of Toofan with Kichcha SudeepRegional · 18 Mar 2024 | Regional | – | 18 Mar 2024 |
| Toofan Uthao, World Cup JaoSports · 2 Aug 2023 | Sports | Ogilvy India | 2 Aug 2023 |