“54 Years, United in our Journey”
Mubadala borrows the national theme line for a heritage film, including Emirati men performing the Ayala with canes under open skies.
- Format
- Film
UAE National Day ads
The campaigns brands ran for Eid Al Etihad on 2 December 2025, and this year's as they land before 2 December 2026. Watch the film and see who made it.
All UAE National Day ads
Giordano
UAE National Day Collection
Giordano dresses two models in polo shirts with National Day crests from its 54th Eid Al Etihad capsule.
- Format
- Social film
United Arab Bank
54th Eid Al Etihad film
United Arab Bank says the nation's story grows with its people, shaping who they are and who they hope to become.
- Format
- Film
Sarwa
Happy Eid Al Etihad to everyone who calls the UAE home
Investment app Sarwa wishes everyone who calls the UAE home a happy Eid Al Etihad, over footage of leaders and the words 'fifty-four years'.
- Format
- Social film
Comera
Celebrating UAE National Day
Calling app Comera shows a mother and children on a video call, a tribute to a country that lets families build futures.
- Format
- Social film
Honouring the past, shaping the future
Emaar's greeting film honours the past, celebrates the present and looks ahead, with Emiratis gazing at a lit Burj Khalifa.
- Format
- Film
Sharjah Coop
Spirit of the Union (روح الاتحاد)
Sharjah Coop's greeting follows a girl among red, green and white balloons in a store, celebrating families on National Day.
- Format
- Social film
Brand Dubai
“Zayed and Rashid (زايد وراشد)”
Brand Dubai's #ZayedAndRashid campaign projected the two founders' portraits onto the Dubai Frame, closing National Month with fireworks.
- Format
- Projection / OOH
Abu Dhabi Islamic Bank
Eid Al Etihad 2025 (عيد الاتحاد 2025)
ADIB's film shows an Emirati employee among holographic data screens, singing of values that no wind can shake, under Eid Al Etihad branding.
- Format
- Film
Majid Al Futtaim
Eid Al Etihad: City Centre Deira at 30, Mall of the Emirates at 20
Majid Al Futtaim marks the holiday by recalling how City Centre Deira and Mall of the Emirates grew up alongside the families who visit them.
- Format
- Film
Burj Khalifa 54th Eid Al Etihad light show
Burj Khalifa's LED facade and lasers told the story of 54 years in a single lighting show over Downtown Dubai.
- Format
- Projection show
Eid Al Etihad aircraft parade
Emirates lined up its fleet, from the A380 to training aircraft, at Dubai International for a flag-flying Eid Al Etihad parade.
- Format
- Stunt
NIO
54th Eid Al Etihad greeting
A NIO spokesman speaks from the showroom about a nation whose vision sets the pace for progress and innovation.
- Format
- Social film
The Galleria Al Maryah Island
Eid Al Etihad 54 at The Galleria
The Galleria's atrium hosted Ayallah dancers, henna, face painting and the Abu Dhabi Police band for Eid Al Etihad.
- Format
- In-mall activation
Yas Bay
Eid Al Etihad 54 at Yas Bay Waterfront
Yas Bay Waterfront ran two days of heritage experiences, workshops, live music and a fireworks finale for the holiday.
- Format
- Activation
Al Rawabi
Happy 54th National Day
Al Rawabi Dairy's greeting shows crowds of smiling families waving flags as the 'Al Rawabi family' wishes the nation well.
- Format
- Social film
Eid Al Etihad 54
Mashreq honours the dreams and sacrifices that built the country, with Emiratis and expats carrying the legacy forward together under its Rise every day line.
- Format
- Film
Eid Al Etihad 2025 tribute film
Etihad honours Sheikh Zayed's vision with a short film on the airline's part in the country's growth, led by a pilot at dusk.
- Format
- Film
Lexus
Eid Al Etihad 54: origami tribute
Lexus folds the UAE's 54-year journey into origami, an artist shaping paper by hand as a nod to craft meeting culture.
- Format
- Social film
Hala Taxi
“3 Students. 1 Taxi. A Fresh Look at the UAE”
Hala hands a taxi to Emirati and expat students who drive viewers around their Dubai, mixing local food stops with culture talk.
- Cast
- Hana, Moiz, Fozi
- Format
- Branded content
BYD
National Day 2025 ride series
BYD seats Emirati innovators and creators in its cars for a long ride of memories and plans under the 'Community… Hand in Hand' idea.
- Format
- Branded content
Expo City Dubai
Eid Al Etihad anthem throwback (عيد الاتحاد)
Expo City replays one of its most memorable orchestral performances of the national anthem to celebrate the spirit of unity.
- Format
- Social film
Dubai Holding Community Management
“Unity in Motion (مسيرة واحدة)”
Dubai Holding's community arm and Dubai Police march together in a film about keeping residential neighbourhoods safe, joyful and united.
- Format
- Film
Eid Al Etihad with the Jetour G700
Jetour drives its G700 off-roader across red desert dunes as a symbol of the UAE's strength, heritage and ambition.
- Format
- Film
National Bank of Fujairah
Eid Al Etihad 2025: our story began in Fujairah
NBF tells its own history from its 1984 start in Fujairah, setting the bank's journey beside 54 years of union.
- Format
- Film
“May your glory last, O homeland (دام عزك يا وطن)”
Lulu's National Day film builds on tight close-ups of faces to wish the UAE lasting pride and joy.
- Format
- Film
Nissan (Al Masaood)
Nissan Patrol: with Abu Dhabi since 1951
A Lovin Abu Dhabi piece for Nissan Abu Dhabi shows generations of Patrols on souk runs and Corniche evenings for National Day.
- Format
- Branded content
Nissan (Arabian Automobiles)
Every road tells a story
Nissan Dubai puts a flag-liveried Patrol on a Dubai highway, saying the car carries the pride of the UAE.
- Format
- Social film
Aster Hospitals
“Together We Rise”
Aster lifts a balloon flag above one of its hospitals, promising care that helps communities across the UAE rise stronger.
- Format
- Social film
UAE National Day 2025
Azizi's greeting celebrates Emirati culture, showing a woman holding a falcon in front of a 54th anniversary backdrop.
- Format
- Social film
Louvre Abu Dhabi
Eid Al Etihad 54
Louvre Abu Dhabi honours the nation's legacy and shared future with a slow shot of a figure in the dappled light under its dome.
- Format
- Social film
Q Mobility
54 Years, United in our Journey
Q Mobility, operator of Darb and Mawaqif, salutes a nation that knows no limits, showing an Emirati family with a falcon in the desert.
- Format
- Film
Honda
“Honoring 54 Years of Unity and Progress”
Honda's key visual sets its ZR-V in a flag-red Eid Al Etihad frame, celebrating the journeys that drive the nation forward.
- Format
- Social film
Unikai Foods
Eid Al Etihad greeting
Dairy maker Unikai posts a simple greeting, the flag flying beside Burj Al Arab, to wish the UAE a happy 54th.
- Format
- Social film
Chicking
Celebrating Eid Al Etihad
Chicking shows a family picnic of fried chicken in the park, wishing pride, unity and a future full of flavour.
- Format
- Social film
Huspy
Different stories. One home.
Mortgage platform Huspy marks 54 years of unity with a talking-head greeting built on the idea 'Different stories. One home.'
- Format
- Social film
Edenred (C3Pay)
The UAE story is yours too
Edenred's C3Pay thanks the workers it serves, the 'champions' who make the UAE home, on the 54th National Day.
- Format
- Social film
myZoi
Happy 54th Eid Al Etihad
Payments app myZoi's key visual shows a worker on her phone, reminding users they shine brightest when standing together.
- Format
- Social film
Dubai Opera
Dubai Opera celebrates Eid Al Ittihad
Dubai Opera's greeting card shows its dhow-shaped house under a flag at sunset, celebrating heritage and cultural diversity.
- Format
- Social film
MultiBank Group
Celebrating 54 Years of Unity, Progress, and Pride
Trading group MultiBank's greeting shows an Emirati with a flag on a dune facing Dubai's skyline at golden hour.
- Format
- Social film
Honoring the UAE's 54th National Day (رؤية واحدة)
Samsung's animated card under the words 'One Vision' pieces together a desert, palms and a figure gazing at the future.
- Format
- Social film
MG Motor
Driving forward with the spirit of the nation
MG sends a red sports car down a winding road shaped into a 54, framed by palm trees and Eid Al Etihad branding.
- Format
- Social film
Driven by unity
Hyundai's 'One Car' visual turns a dashboard into a frame for the desert and an Emirati falconer, inspired by the future.
- Format
- Social film
Burjeel Holdings
“Jamal: Song of Hope (جمال الاتحاد)”
Burjeel commissioned A.R. Rahman to compose Jamal, a song of hope tracing the UAE's past, present and future through faces of many nationalities.
- Cast
- A.R. Rahman
- Format
- Music video
Mercedes-Benz (Emirates Motor Company)
Happy UAE National Day
Archive photos of early Mercedes saloons crossing the desert link the cars' past with the nation's present and future.
- Format
- Film
Octa Properties
54th UAE National Day anamorphic film
A 3D anamorphic screen piece in which a giant UAE flag billows out of the frame above a desert backdrop and Octa's logo.
- Format
- DOOH (anamorphic)
RAK Porcelain
Eid Al Etihad 2025: proudly made in the UAE
RAK Porcelain styles a table in red, green and white dinnerware, proud to be part of the UAE's 54-year journey.
- Format
- Social film
Caparol
Built with vision, brought to life with colour
Paint maker Caparol salutes the hands that built the country, showing builders on site and calling the UAE brought to life with colour.
- Format
- Social film
SEHA Clinics
UAE's 54th Eid Al Etihad
SEHA Clinics draws purpose from the founders' values in a short film of Emirati faces, promising care for one community.
- Format
- Social film
“Al Emarat Awwal”
Lulu launched Al Emarat Awwal for National Day, an in-store push for UAE-made products and produce from local farms.
- Format
- Retail
Jumbo Electronics
Eid Al Etihad Sale
Jumbo ran 25 to 50 percent off from 29 November to 4 December, plus extra bank-card discounts, for Eid Al Etihad.
- Format
- Social film
Cobone
Up to 70% off for Eid Al Etihad
Deals site Cobone promoted up to 70 percent off staycations, dining and family activities for the long weekend.
- Format
- Social film
“One Nation. One Pulse. (حلم واحد. نبض واحد.)”
ADNOC salutes the generations whose hands carried the nation forward, contrasting old instinct with today's data-driven engineers in control rooms.
- Format
- Film
Eid Al Etihad 54
Masdar ties 54 years of progress to its clean-energy work, with images such as a child raising the flag on a desert dune.
- Format
- Film
Let the #EidAlEtihad feast begin
Lulu pushes meat and poultry deals for the long weekend's family feasts with a vertical clip from its butchery counters.
- Format
- Social film
Al Ain Water
54 free bottles (54 عبوة مجانًا)
Al Ain Water's home-delivery offer gives 54 free bottles to anyone who signs up during Eid Al Etihad.
- Format
- Social film
Union Coop
Rooted in our heritage: Eid Al Etihad local dishes
Union Coop's Eid Al Etihad series spotlights Emirati classics such as riqaq bread, inviting shoppers to buy the ingredients in store.
- Format
- Social film
Abu Dhabi Coop
Spend AED 250, get AED 54 back
ADCOOP's roadside billboard offers AED 54 cashback on AED 250 spends to celebrate the UAE's 54th Eid Al Etihad.
- Format
- OOH billboard
Dubai Parks and Resorts
National Day at Riverland Dubai
Riverland Dubai ran fireworks, live shows and heritage crafts from 28 November to 7 December for National Day.
- Format
- Activation
Mushrif Mall
UAE National Day events at Mushrif Mall
Mushrif Mall promoted five evenings of National Day shows and live caricature artists from 29 November to 3 December.
- Format
- In-mall activation
Mayyas Home
UAE National Day Sale: up to 54% off
Tile retailer Mayyas Home cut prices by up to 54 percent on porcelain slabs and tiles for National Day.
- Format
- Social film
Modon
“United in Vision”
Modon pairs sweeping sand-sculpted 54 graphics with the line 'a nation that holds our dreams, a future we build together'.
- Format
- Film
Union Coop
“Four colours, one spirit”
Union Coop fills baskets with produce in each flag colour, red, white, green and black, to sell everyday essentials for Eid Al Etihad.
- Format
- Social film
Mall of the Emirates
Standing proud. Standing united.
Mall of the Emirates filmed a group in national dress lined up in its atrium to wish shoppers a proud Union Day.
- Format
- In-mall activation
Kanoo Group
#ZayedAndRashid National Day greeting
Kanoo joined the #ZayedAndRashid campaign with an illustrated skyline of landmarks led by the founding fathers and the flag.
- Format
- Social film
“54 Years, United in our Journey”
The museum links the union to the next generation's ambitions in space, following a father and child into its glowing tunnel.
- Format
- Film
“United in our love for the nation (متحدين بحب الوطن)”
A song-led film follows Zayed, an Emirati born on the first Union Day in 1971, as his family life grows alongside the nation's.
- Format
- Film
“Generations in love with the Union (أجيال في حب الاتحاد)”
A patriotic song performed by Mehad Hamad, with lyrics by Hassan Al Obaidli, staged with a flag-waving crowd before a lit fort.
- Cast
- Mehad Hamad
- Format
- Film
Al-Futtaim
54th UAE National Day film
Al-Futtaim celebrates a country where hearts meet before identities, showing friends of many backgrounds sharing selfies and smiles on Dubai's waterfront.
- Format
- Film
Emirates Islamic
United by our love for the nation (متحدين)
Emirates Islamic's film marks 54 years of unity and pride, with Emiratis moving forward as one under the national 'United' theme.
- Format
- Film
Taste the unity: mini éclairs
Burger King launched a limited box of four mini éclairs iced in flag colours for Eid Al Etihad.
- Format
- Social film
IMG Worlds of Adventure
Celebrate Eid Al Etihad at IMG Worlds
IMG Worlds invited families to its indoor park for Eid Al Etihad, with unlimited rides and longer hours from 28 November.
- Format
- Activation
Leo & Loona
National Day magic at Yas Mall
Family play park Leo & Loona dressed its Yas Mall venue for National Day, with children showing off flag drawings.
- Format
- Activation
“The UAE. A thriving community. A proud nation (الإمارات… عزّها بأهلها)”
ADCB's film says the country's pride lies in its people, showing residents of different backgrounds side by side.
- Format
- Film
Burjeel Holdings
Jamal Al Etihad live premiere at Sheikh Zayed Festival
Burjeel and A.R. Rahman staged the song live at Sheikh Zayed Festival on 29 November, promoted with a poster-style teaser.
- Cast
- A.R. Rahman
- Format
- Live event
Mercedes-Benz (Emirates Motor Company)
National Day offer: savings over AED 54,000
Emirates Motor Company runs a 54th Union Day offer with savings over AED 54,000, upgraded service packs and free insurance.
- Format
- Social film
Eid Al Etihad at Global Village, Season 30
Global Village promoted a week of drone shows, a Khalid Mohamed concert, daily fireworks and folk performances for Eid Al Etihad.
- Format
- Activation
“54 Years, United in Our Journey (الدار دار زايد)”
Aldar builds its film around Sheikh Zayed as 'Baba Zayed', the father whose vision made a home for everyone living on this land.
- Format
- Film
National Day Collection
Centrepoint shows racks of red, green and white outfits from its National Day collection, on sale in UAE stores.
- Format
- Social film
Al Ain Farms
“Nourishing the Nation: limited-edition packs by Mariaam Al Obeidli”
Emirati artist Mariaam Al Obeidli redrew Al Ain Farms' milk, yoghurt and chicken packs for National Day, backed by OOH and in-store takeovers.
- Agency
- Garage366
- Format
- Film
MOTIONGATE Dubai
Buy 3 Get 1 Free for Eid Al Etihad
A series of short clips sells MOTIONGATE's Eid Al Etihad ticket deal to families and friend groups, from 28 November to 7 December.
- Format
- Social film
Spotted an ad we've missed? Tell us and we'll add it.