Emirates
Emirates sponsors 12 properties, mostly kabaddi, hockey, tennis and more, then business, tech and industry, and has 3 campaigns on record. 11 confirmed in 2026.
13 of 16 rows confirmed on their sourceHow we check
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Sponsorships
Season by season, then every row newest first with what our check found on its source.
Official partner · Event · 2027
Listed under "Official Sponsors".
Official airline partner · Event · 2026
Official Airline Partner in the Big 5 Global 2026 partner block on the official site.
Official partner · Event · 2026
Listed under "Official Partners".
Official partner · Event · 2026
Listed under "Official Sponsors".
Partner · Event · 2026
Official Airline. "As the official airline of the Dubai Racing Carnival" — Dubai Racing Club sponsors page.
Title · Event · 2026
The wall's "Event Owner"; the airline owns the festival and its name leads the title.
Partner · Event · 2026
Official Airline. Named on the Dubai Racing Club's own sponsors page as the official airline of the Dubai Racing Carnival.
Partner · Event · 2026
Logo in the sponsor bar on the championship's own site; tiers are not printed.
Show 5 more
Supporting partner · Event · 2025
Supporting Partner on the Dubai Airshow sponsors page; the wall is undated and carries the most recent edition, so the year is inferred.
Partner · Event · 2023
Association Partner. Under the "Association Partners" heading on the Dubai Fitness Challenge partners page; the logo has no alt text, so the brand is read off the image filename.
Official partner · Event · 2023
Listed under "PARTNERS" on the ICC Men's Cricket World Cup 2023 partner wall.
Title · Event · 2020
Emirates airline carried the festival's title from 2013 onward; the 2020 event is billed throughout its own site as the Emirates Airline Dubai Jazz Festival.
Campaigns
With the agency and talent where the trade press named them.
Experiential · 4 Sep 2026
Emirates ran its first Travel Rehearsal events in Australia, walking neurodiverse families through check-in, security, a sensory room and a full cabin familiarisation on a static aircraft at Perth and Melbourne airports. It sits alongside the airline's Autism Certified Airline designation and its accessible travel hub.
Integrated campaign · 22 May 2026
A global loyalty campaign running from 21 May to 31 August 2026 offering Skywards members bonus Skywards Miles and Tier Miles, doubled Cash plus Miles savings across the Emirates and flydubai networks, partner reward flight offers and accelerated earning with hotel, car rental and lifestyle partners.
Ad film · 7 Jan 2026
A new onboard safety film that opens by declaring itself the no-nonsense version, with a cabin crew member spelling out that there are no dancers, no movie characters and no celebrities in it. The trade press read the line as a knowing dig at the airline's own celebrity-heavy advertising history.
11 deals outside India and the Gulf
Rows under the same brand name abroad. Not counted in the numbers above.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Arsenal, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Real Madrid, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2025
Front-of-shirt sponsor of Lyon, 2025–present. Listed for the 2025–26 season.
Kit supplier · Team · 2025
Kit supplier of Benfica, 2025–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2020
Front-of-shirt sponsor of Olympique Lyonnais, 2020–present.
Show 4 more
Shirt sponsor · Team · 2010
Front-of-shirt sponsor of AC Milan, 2010–present. Listed for the 2025–26 season.
Shirt sponsor · Team · 2006
Front-of-shirt sponsor of Hamburger SV, 2006–2020.
1 more row we could not confirm
The source does not name the brand, names it without saying it sponsored, or could not be loaded and is not trade press or an official page. Not counted anywhere on this page.
Integrated segment · YouTube · Undated
Emirates is on Real Madrid's YouTube sponsor wall, carried in 3 videos. SponsorRadar reads brand deals off the videos themselves; the wall names the brand but not which video, so no video is cited. Not announced by either side.
Against travel & hospitality peers
Confirmed deals only. The full travel & hospitality leaderboard.
| Brand | Properties | 2026 deals | Campaigns | Main passion point | Latest |
|---|---|---|---|---|---|
| Emirates | 12 | 11 | 3 | Kabaddi, hockey, tennis and more | 2027 |
| MakeMyTrip | 5 | 2 | 11 | Business, tech and industry | 13 Aug 2026 |
| Qatar Airways | 7 | 4 | 4 | Motorsport | 10 Feb 2026 |
| Etihad Airways | 6 | 4 | 1 | Motorsport | 31 Aug 2026 |
| Airbnb | 2 | 3 | 5 | Music | 27 Jun 2026 |
Where peers sponsor and Emirates doesn't
| Property | Peers on it |
|---|---|
| Goafest | MakeMyTrip |
| Web Summit Qatar | Qatar Airways |
| Yas Marina Circuit season | Etihad Airways |
| Royal Challengers Bengaluru | Qatar Airways |
| Al-Nassr | Etihad Airways |
| Sunrisers Hyderabad | MakeMyTrip |
| Mumbai City | Etihad Airways |
| Lollapalooza India | Airbnb |
Questions people ask
What does Emirates sponsor?
Emirates has 12 confirmed sponsorship properties on record, mostly in kabaddi, hockey, tennis and more, then business, tech and industry, including Dubai Duty Free Tennis Championships, Big 5 Global, Dubai Desert Classic. The latest is dated 2027.
Does Emirates sponsor cricket?
Yes. Emirates has 2 confirmed cricket deals on record.
Know when Emirates signs something new
One email when Emirates or a travel & hospitality rival signs a sponsorship, an ambassador or a campaign.
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